Everything you need to run social media, in one place
Optimate creates the content, schedules it across every platform, tells you what worked, and gives you what to do next — for your business or every client you manage.
01 — Create
Make the content
Video, images and captions that already sound like you and already fit the platform they're going to.
Captions in your voice, not a robot's
Hooks, captions and variations written from your brand kit — tone, audience, content pillars and the words you never want used. Optimate also strips the giveaway AI phrasing by default.
Your brand, learned once
Point Optimate at your website, upload your brand guidelines or pull from your existing posts, and it fills in your voice, audience, services and colours. Every draft after that starts on-brand.
Images sized for where they're going
Generate on-brand images that already match each platform's crop and creative style, so a Pinterest pin isn't an Instagram square with the edges cut off.
Templates and saved ideas
Keep the captions and posts that worked and start from them next time, instead of from an empty box. Most tools have this; it earns its place because it is where a rushed post comes from.
Post again what already worked
Optimate finds the older posts worth a second run — far enough back that no one's feed remembers them, ranked on how they actually performed rather than raw likes.
AI video that fits the platform
Add-on · paid plansDescribe the idea and pick the style — UGC clip, product advert, Instagram Reel, TikTok hook or promo. Optimate handles the look, the framing and the aspect ratio, and can add a voiceover. You get a video ready to schedule, not a prompt box and a shrug.
02 — Plan & publish
Get it out of the door
One calendar for every account, times chosen from your own results, and a straight answer about what actually went out.
A month of posts from one spreadsheet
Upload a CSV and Optimate shows you every problem before it creates anything, so you fix it in the sheet instead of unpicking sixty posts afterwards.
One calendar, every platform
X posting needs a paid planPlan and schedule across Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest and Bluesky without switching apps. Threads and Google Business are coming soon.
Posting times from your own data
Not a generic best-time-to-post chart. Optimate reads when your audience actually engaged with your posts and suggests slots from that.
Know it published — or why it didn't
A delivery log of everything Optimate sent, what each platform said back, and what failed — with a way to fix and retry. Scheduling tools usually go quiet at exactly this point.
Write once, adapt per platform
One idea becomes a LinkedIn post, an Instagram caption and a TikTok hook — each with the right length, tone and format, not the same text pasted five times.
Optimate AI assistant
Ask about your content, your performance or your ideas and get an answer grounded in your own connected accounts and brand settings, rather than generic advice. Built in — no other app to open.
- “Suggest 10 post ideas for next week.”
- “Rewrite this caption for higher engagement.”
- “Why is my reach dropping on LinkedIn?”
Plan, generate and auto-post in one flow
Start from what your results say to post, generate it on-brand, then schedule it everywhere — one pass, not five apps.
- One calendar for every platform
- Recommendations from your own results
- Draft, review and approve before anything goes out
03 — Measure
Find out what worked
Performance from every platform in one place, and a recommendation you can act on rather than a chart to interpret.
Every platform on one dashboard
Followers, reach, engagement and top posts across all your connected accounts, in one view instead of six apps.
Told what to do next, not just what happened
Optimate reads your own results — plus your goal, your industry and your audience — and says what to post next. Then turns that into scheduled content.
Profile health check
Scores each connected profile against your brand and against your other profiles, then says exactly what to change — the bio, the link, the picture.
Keep an eye on competitors
Track the accounts you measure yourself against, and let their activity inform what Optimate recommends you post.
From messy posting to a predictable content engine
Connect your social accounts, generate a plan and schedule your first week of posts in under 10 minutes.
04 — Run it with other people
Clients, teams and approvals
Everything an agency needs to run several clients from one account — and everything a team needs to stop sharing a password.
Client approvals without another login
Send a link. Your client sees what's queued and approves or requests changes — no account, no seat, no chasing. Every decision is logged, and editing an approved post asks again rather than slipping through.
Reports with your client's name on them
A performance report carrying the client's brand — their name, logo and colours, not yours. Download it or share a link.
A separate brand for every client
Each client gets its own voice, calendar, accounts and reporting. Switch between them without logging out, and content stays where it belongs.
Bring your team
Invite the people who do the work, give them the clients they're on, and keep everything in one account rather than shared passwords.
Messages and comments in one queue
A single inbox across platforms that opens on what's unanswered — a queue you empty, not another feed to scroll.
Run it all from Claude
Paid plansConnect Optimate to Claude and work by chatting — pull analytics, check your best times, generate an image, draft and schedule. Twelve tools, no tab switching.
Explore in depth
Ready to see Optimate in action?
Start on the Free plan, connect your accounts and generate your first week of content in minutes. Upgrade only when you're ready to scale.