Everything you need to run social media, in one place

Hooks, captions and variations written from your brand kit — tone, audience, content pillars and the words you never want used. Each post can have its own goal, tone and call to action, so one aimed at an open day or an offer doesn't change every post after it. Optimate also strips the giveaway AI phrasing by default.

Point Optimate at your website, upload your brand guidelines or pull from your existing posts, and it fills in your voice, audience, services and colours. Every draft after that starts on-brand.

Set the handful of themes you post about — education, proof, offers, behind the scenes — and every AI draft is written to fit one of them, so a month of posts has a shape rather than being a pile of one-offs.

Hashtags suggested for the post in front of you rather than a generic list, plus saved hashtag groups you can drop into a caption in one click.

Generate on-brand images that already match each platform's crop, so a Pinterest pin isn't an Instagram square with the edges cut off. For text-led posts, typeset designs — a statement, a quote, a stat, a tip — set in your colours with your real logo, rather than an AI guessing at your lettering. And if you've written a post but have no photo for it, Create Post offers to make one from your own words: a branded graphic in one tap, so Instagram, TikTok and Pinterest aren't a dead end.

Not everything needs AI. Put a line of text over your own photo in your brand colours, with your logo if you want it. Trim a video to the part worth keeping, or join several clips into one. No photos at all? Search free stock photos and videos and add one to the post like an upload.

One idea becomes a LinkedIn post, an Instagram caption and a TikTok hook — each with the right length, tone and format, not the same text pasted five times.

Take one of your posts that performed and rebuild its layout with fresh copy in your brand, with your headline set as real text rather than drawn by the image model.

Save the posts that worked — caption, media and destinations — and start from them next time.

Describe the idea and pick the style — UGC clip, product advert, Instagram Reel, TikTok hook or promo. Optimate handles the look, the framing and the aspect ratio, and can add a voiceover. You get a video ready to schedule, not a prompt box and a shrug.

Plan and schedule across LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business, Bluesky and Mastodon without switching apps. Drag a post to another day to reschedule it, or on a phone, hold it and pick the day.

Not a generic best-time-to-post chart. Optimate reads when your audience actually engaged with your posts, by day and by hour, and suggests your next free slot from that.

Preview the post the way each platform will show it before you schedule. For Instagram, switch to Grid and see it in your profile beside your recent and planned posts, so you can check how the feed will look.

A delivery log of everything Optimate sent, what each platform said back, and what failed — with a way to fix and retry. Scheduling tools usually go quiet at exactly this point.

Start from the template, upload the CSV, and Optimate shows you every problem before it creates anything, so you fix it in the sheet instead of unpicking sixty posts afterwards.

Optimate finds the older posts worth a second run — far enough back that no one's feed remembers them, ranked on how they actually performed rather than raw likes.

A page at optimatesocial.com/l/your-name for your Instagram or TikTok bio, built from your brand: your logo, colour and name, a short bio, up to 12 links and, if you like, the pictures from your latest posts. Edit it under More → Link in bio. Each client brand gets its own. The page carries a small Made with Optimate badge.

An Android app for creating posts and checking your calendar on the go, with a notification when a scheduled post goes out.

Send a link. Your client sees what's queued and approves or requests changes — no account, no seat, no chasing. Every decision is logged, and editing an approved post asks again rather than slipping through.

A performance report carrying the client's brand — their name, logo and colours, not yours. Download it as a PDF, Excel or CSV, or share a link. A shared link ends with a small Optimate footer, which Agency can swap for your own logo. On Agency it can also be emailed to the client every week or month.

Each client gets its own voice, calendar, accounts and reporting. Switch between them without logging out, and content stays where it belongs.

Invite the people who do the work, give them the clients they're on, and keep everything in one account rather than shared passwords. No charge per seat.

One queue for comments and mentions from YouTube, X, Bluesky and Google Business that opens on what's unanswered — a queue you empty, not another feed to scroll. Each one is labelled positive, negative or a question, so complaints and questions get answered first, and a mood card shows how the last 30 days went.

Connect Optimate to Claude or ChatGPT and work by chatting — pull analytics and client reports, check your best days and hours, see what's waiting in your Inbox with a suggested reply, compare you with your competitors, make a branded design or use a photo you've uploaded, save a week of drafts or turn one post into a version per platform, and schedule or post to any of the 11 platforms, Google Business included. No tab switching.

A public API with keys you make in Settings → Automations. Zapier, Make or your own software can list your accounts, schedule, publish or draft posts, and read your analytics, best times, Inbox, competitor comparison and client reports. The guide is at /developers.