How Optimate works
From first login to a fully scheduled content plan in minutes. Optimate brings connection, planning, creation and analytics into one simple flow.
Connect your social accounts
Securely connect the platforms you already use — Instagram, Facebook, LinkedIn, X and TikTok — so Optimate can plan, analyse and schedule across all of them from one place.
Tell Optimate about your brand
Set your goals, ideal posting frequency, brand voice and focus topics. Optimate uses this to tailor ideas, captions and recommendations to your brand, not just generic content.
Generate your content plan & captions
Optimate generates a week– or month–long content plan with post ideas and on-brand AI captions. Edit, shuffle and fine-tune everything before you commit.
Approve, schedule & automate
Choose your final posts, set dates and times, and let Optimate handle scheduling and auto-posting across all connected channels from a single calendar.
Review performance & refine with AI
Use Optimate's unified analytics to see what's working across platforms, then ask the AI assistant for recommendations on what to post next, when to post and which formats to lean into.
Go from idea to scheduled content in one flow
Connect your accounts, generate your first plan and schedule a full week of content in under 10 minutes.
Ready to see this workflow in action?
Start on the Free plan, try the full Optimate flow with your own social accounts and only upgrade when you're ready to scale.