Grow your social media with AI — from strategy to posting in one platform

Captions in your voice

Hooks, captions and variations written from your brand kit — your tone, your audience, and the words you never want used.

Your brand, learned once

Point Optimate at your website or upload your guidelines, and it fills in your voice, services and colours. Every draft after that starts on-brand.

Content pillars

Set the themes you post about — education, proof, offers, behind the scenes — and every AI draft is written to fit one of them.

Hashtags that fit the post

Suggested hashtags for each post, plus saved hashtag groups you can drop into a caption in one click.

Images and branded designsAI images: paid plans

On-brand images sized for each platform's crop, and typeset designs carrying your real logo — no AI guessing at your lettering.

Write once, adapt per platform

One idea becomes a LinkedIn post, a Facebook post, an Instagram carousel, a TikTok script and a YouTube Short idea.

Remix a post that landed

Rebuild the layout of a post that performed, with fresh copy and your headline set as real text.

Templates and saved posts

Save a post that worked — caption, media and where it goes — and start from it next time instead of an empty box.

AI video that fits the platform3 a month on paid plans · packs for more

Describe the idea and pick the style — UGC clip, Reel, TikTok hook or promo. Add a voiceover and schedule it.

One calendar, every platformX posting needs a paid plan

Plan and schedule across 10 platforms without switching apps.

Posting times from your own data

Not a generic chart — suggested slots read from when your audience actually engaged with your posts.

Know it published, or why it didn't

A delivery log of everything sent and what each platform said back, with a way to fix it and try again.

A month of posts from a spreadsheetPaid plans

Upload a CSV and every problem is shown before anything is created, so you fix the sheet instead of sixty posts.

Post again what worked

Optimate surfaces older posts worth a second run, ranked on how they really performed rather than raw likes.

Post from your phone

An Android app for creating and checking posts on the go, with a notification when a scheduled post goes out.

Every account on one dashboardPaid plans

Followers, reach, engagement and top posts from your connected accounts in one view. LinkedIn reports nothing for personal profiles.

Told what to post next

Recommendations read from your own results, goal and audience. One click opens it in the composer, ready to review and schedule.

Profile health checkFree on every plan

Scores every connected account's profile and says exactly what to change — the bio, the link, the picture.

Keep an eye on competitorsPro and up

Track the accounts you measure yourself against and let their activity inform what Optimate suggests you post.

Client approvals without a login

Send a link. Your client approves or asks for changes, and every decision is logged. No account and no seat for them.

Reports in your client's namePaid plans · client-branded on Studio and up, white-label on Agency

A performance report carrying their brand, name and colours. Download it or share a link.

A separate brand per clientStudio and up

Each client keeps its own voice, calendar, accounts and reporting. Switch between them without logging out.

Bring your team

Invite the people doing the work and give each of them the clients they're on. No shared passwords, and no charge per seat.

Comments in one queuePro and up

Replies and mentions from YouTube, X, Bluesky and Google Business in a single queue you empty, not another feed.

Run it from ClaudePaid plans

Connect Optimate to Claude and work by chatting — pull analytics, draft a post, schedule it.