Choose your Optimate plan
Try Pro, Studio or Agency free for 14 days — no card. Paid plans bill via Stripe; cancel anytime.
A branded design is 1 credit, so 2,000 a month on Pro. Each one comes as four looks to pick from.
What happens after the trial
- The trial runs 14 days with no card and includes 300 AI credits — about 150 captions or 30 images, or a mix.
- Your account moves to Free. Nothing is charged and nothing is deleted. Free keeps publishing your next 5 scheduled posts; the rest wait, paused, and go out if you subscribe. Posts to X won't publish on Free, and posts for any extra clients pause. Your data is kept, but the analytics dashboard is a paid feature.
- Free keeps the core planner, up to 5 scheduled posts, 3 connected accounts and 5 free AI generations to try, for captions, branded designs and carousels; AI pictures and video are on paid plans. Pro, Studio and Agency unlock the full AI assistant, high-volume content generation and analytics.
- Subscribe to any paid plan at any time, monthly or yearly, through secure Stripe billing. No long-term contract — cancel anytime.
- Pro's early-adopter price is yours for as long as you stay subscribed.
Free
Starts with a 14-day free trial — no card needed. Then keep the core tools, free.
£0
/ month- 14 days of Pro, Studio or Agency, free — 300 AI credits — about 150 captions or 30 images, or a mix
- Up to 3 connected accounts
- Up to 5 posts scheduled at a time
- Basic content planner
- 5 free AI generations to try, for captions, branded designs and carousels; AI pictures and video are on paid plans
- Link-in-bio page & profile health check
- Unlimited team members
- Unlimited scheduling & full AI — Pro & up
- Analytics dashboard — Pro & up
- Posting to X (Twitter) — Pro & up
- Claude & ChatGPT connector: scheduling, designs & images — Pro & up
Pro
Early adopter pricing – keep this Pro price for as long as you stay subscribed.
£29
/ monthBilled monthly via Stripe
14-day free trial, no card
- Up to 10 connected accounts
- 2,000 AI credits a month (~1,000 captions or 200 images)
- Post to X (Twitter) — 30 posts/month
- Analytics dashboard
- Download your numbers as Excel or CSV
- Shareable performance reports
- Full content planner & scheduler
- Inbox with mood labels, plus Mentions on Bluesky
- Unlimited team members
- Claude & ChatGPT connector — schedule, draft & pull reports by chat
- Public API — connect Zapier or your own tools
Studio
For freelancers and small studios running a handful of clients.
£59
/ monthBilled monthly via Stripe
14-day free trial, no card
- Everything in Pro
- Up to 15 connected accounts
- Up to 3 clients — Pro covers one
- Switch between clients, each with its own brand and calendar
- An All clients dashboard: every client's week on one screen
- 5,000 AI credits a month (~2,500 captions or 500 images)
- Post to X (Twitter) — 60 posts/month
- Full analytics, and a client-branded report link per client
- Client approvals with sign-off history
- Claude & ChatGPT connector — schedule, draft & pull reports by chat
Agency
Best for agencies managing multiple clients.
£135
/ monthBilled monthly via Stripe
14-day free trial, no card
During your free trial: up to 5 clients and 15 connected accounts
On Agency:
- Everything in Studio
- Up to 50 connected accounts
- Unlimited clients — Studio covers 3
- 15,000 AI credits a month (~7,500 captions or 1,500 images)
- Post to X (Twitter) — 100 posts/month
- Client reports emailed monthly or weekly, per client
- Your branding, not ours, on client approval pages and emails
- Several reviewers per client, each with their own link
- Approval history that records who approved what
- Priority support
- Claude & ChatGPT connector — schedule, draft & pull reports by chat
Enterprise
For larger teams with security, onboarding or volume requirements.
Custom
- Everything in Agency
- Volume pricing beyond 50 connected accounts
- Security review & custom agreements
- Onboarding and a named contact
AI video, ready to post
Type what your video is about and pick the kind you want — UGC, product advert, Reel, TikTok hook or promo. Optimate writes the shot, generates real footage in your brand's style, adds a voiceover and burns in captions, then hands you the finished clip with the caption already written.
Every paid plan includes 3 video units a month — three standard clips, or one presenter who says your script (not during the free trial). For more, add a monthly pack: £10 a month for 12 video units, £25 for 30, £100 for 120, or £250 for 350. Packs renew each month alongside your plan. A standard clip is 1 unit; a premium clip with generated sound is 2–3 and needs a pack.
Not sure which plan to choose?
Every new account starts with a 14-day free trial of Pro, Studio or Agency, no card needed, so you can try the full Optimate workflow with your own accounts. After that, keep the core tools free or pick the plan that fits, at any time from inside your account.