Cookies Policy

1. What are cookies?

Cookies are small text files placed on your device (computer, phone, tablet) when you visit a website. They help websites work properly, improve performance, remember preferences, and provide analytics and marketing insights.

2. How we use cookies

We use cookies and similar technologies to:

• Enable core site and app functionality (e.g., authentication and security)
• Remember your preferences (where applicable)
• Understand how users interact with Optimate to improve the product
• Measure performance and diagnose errors
• Support marketing measurement (only where permitted and configured)

3. Types of cookies we use

3.1 Strictly necessary cookies

These cookies are required for the site and platform to function and cannot be switched off in our systems. They are usually set in response to actions you take such as logging in, navigating pages, or setting privacy preferences. They include your sign-in session and optimate_cookie_consent, which remembers your cookie choice for 12 months. When you connect a social account we also set opt_oauth_ followed by the platform’s name, which checks that the platform’s reply belongs to the connection you started and lasts 20 minutes. When you sign in from an email link, optimate-post-auth-redirect remembers which page to open afterwards; it lasts 15 minutes and is removed once used.

3.2 Analytics / performance cookies

These cookies help us understand how visitors use Optimate (e.g., which pages are visited, error rates, and general usage patterns). We use this information to improve the Service. We use Google Analytics 4 and PostHog for this, and only after you accept cookies (see section 4).

3.3 Functional cookies

These cookies allow us to remember choices you make (such as language or region preferences) and provide enhanced features. Inside the Optimate iOS and Android apps we also set opt_shell, which tells our servers a request came from the app so that nothing you do there is shared with advertising partners. It holds no identifier and is set only in the app.

3.4 Marketing cookies (where enabled)

Marketing cookies may be used to measure campaigns or understand how users discovered Optimate. We use the Meta Pixel for this, and only after you accept cookies (see section 4).

If you arrive through a link from one of our partners and accept cookies, we also set __opt_ref, so that partner can be credited if you go on to subscribe. It is kept for 30 days. It is not set if you reject cookies, and choosing Reject later removes it.

After you accept cookies, we also set opt_attr, which records the campaign or link that first brought you to Optimate: its campaign tags, any ad click id from Meta or Google, the page you landed on and the website that referred you. If you sign up, that record is saved to your account and we set opt_attr_saved so it is saved only once. Both are kept for 90 days. Neither is set if you reject cookies, and both are removed if you choose Reject later or withdraw consent.

4. Third-party cookies

Some cookies may be set by third-party services we use to deliver Optimate. These providers may include (depending on your usage of the Service):

• Supabase – authentication/session management (as part of providing login and account features)
• Stripe – payment processing and fraud prevention for subscriptions
• Hosting and infrastructure providers (e.g., Vercel)
• Error monitoring – to diagnose faults

These three load only after you choose Accept on the cookie banner, and are kept off private link pages such as a client approval or report link:

• Google Analytics 4 (Google) – counts visits and shows which pages are used, so we can improve the site. Sets cookies such as _ga.
• PostHog – product analytics: which pages and features are used and where people get stuck. Hosted in the EU.
• Meta Pixel (Meta) – measures whether our ads on Facebook and Instagram lead to sign-ups. Sets cookies such as _fbp and _fbc.

Third-party providers may use their own cookies in accordance with their privacy and cookies policies.

5. Managing cookies

You can control cookies in the following ways:

• Browser settings: Most browsers allow you to block or delete cookies. Check your browser help documentation for instructions.
• Device settings: Your device may offer additional controls for tracking and cookies.
• Optimate preferences: Change cookie settings below, or Cookie settings at the foot of any page, reopens the cookie banner so you can accept or reject again at any time.

Please note: blocking certain cookies may affect the availability and functionality of the Service (for example, logging in or staying signed in).

6. Changes to this Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, law, or our practices. If we make material changes, we may notify you via the website or within the Service.

7. Contact us

If you have any questions about this Cookies Policy, please contact: