Free social media tools
No account, no email, no trial. They run in your browser, so nothing you type is uploaded or stored.
Social media bio checker
Paste your Instagram, TikTok, LinkedIn or X bio and get a scored audit — length, keywords, call to action, link, and whether your handle matches across platforms.
Engagement rate calculator
Work out your engagement rate in seconds — by followers or by reach — with a plain-English benchmark for whether it's healthy.
Character counter
Count characters and words as you type, and see instantly where your caption fits across Instagram, X, TikTok, LinkedIn and more.
When you'd rather it was done for you
Optimate writes on-brand posts, schedules them across every platform and tracks how they did. No card needed.
Start your 14-day Pro trial