Social media that runs like you have a marketing team
Most small businesses don't have time to post consistently, let alone analyse what's working. Optimate gives you the analysis, the AI content and the scheduling in one place — so a week of on-brand posts takes an hour, not your whole Sunday.
Free plan available — no credit card needed.
Sound familiar?
No time to post consistently
You know consistency matters, but between running the business and everything else, posting slips — and momentum resets every time.
Guessing what to post
Staring at a blank caption box, unsure what will land or which platform to prioritise this week.
No idea what's working
Numbers are scattered across each platform, so it's hard to know what to do more of — or whether social is paying off at all.
Everything a small business needs, in one workspace
No juggling ChatGPT, Canva, spreadsheets and each platform's own tools. Optimate connects your accounts and turns social into a repeatable system.
AI content in your brand voice
Generate captions, hooks, hashtags and images tailored to each platform — set your brand tone once and reuse what works.
Plan and schedule a full week fast
Map posts on a visual planner and queue them across all your channels, so your feed stays active even in a busy week.
One clear analytics view
See reach, engagement and your best-performing posts across every platform in a single dashboard — no more tab-hopping.
Data-backed recommendations
Get a prioritised, plain-English plan of what to post next and which formats to double down on, based on your own results.
Best days to post, from your data
Optimate analyses your own posts to show which days perform best for your audience — so you post when it counts.
Stay on brand automatically
Add your tone, audience and goals once and every AI draft comes out sounding like you, not a generic bot.
Your week with Optimate
- 1
Review what's working
Open the dashboard, see your numbers and recommendations, and pick this week's focus in a couple of minutes.
- 2
Generate and plan
Turn ideas into on-brand drafts with AI, then drop them onto the planner across your channels.
- 3
Schedule and move on
Queue the week, then get back to running your business. Come back next week and repeat.
Common questions
Do I need marketing experience to use Optimate?
No. Optimate gives you a clear process and AI suggestions, so you don't need to be a social media expert to post consistently and see results.
Which platforms does it support?
LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest and Bluesky — all managed from one place.
How much does it cost?
There's a free plan to get started (up to 3 profiles and 5 AI generations to try). Pro is £29/month (early-adopter price) with a 7-day free trial, or £290/year.
How long does it take to set up?
A few minutes — connect your accounts, add your brand details, and you can generate and schedule your first posts the same day.
Try Optimate with your next week of content
Connect a profile, generate a few posts and see how much time it saves. If it doesn't, stay on Free.
- Free plan — no credit card needed
- Cancel or change plan any time