Optimate vs CoSchedule
CoSchedule is a marketing calendar and social scheduler that puts blog, email and social on one editorial calendar, aimed at content marketing teams.
Our verdict
For social media specifically, Optimate is the better tool: content generated on-brand, X included rather than billed extra, and more accounts without per-profile fees. CoSchedule fits teams that want one calendar for all their marketing projects.
- Content generated on-brand
- X isn't an extra bill
- More accounts without per-profile fees
Every price below is checked against CoSchedule’s own published pricing, and we say plainly where CoSchedule has the edge.
Who each one is for
Choose CoSchedule if…
Content teams that want their whole marketing calendar — blog, email, campaigns and social — in one place, and treat social scheduling as one strand of a bigger editorial workflow.
Choose Optimate if…
Businesses and agencies focused specifically on producing and scheduling on-brand social content, who don't need a blog/email calendar wrapped around it.
Pricing side by side
Each product is shown in the currency it actually bills in. We deliberately don’t convert these into one currency — the rate moves, and a converted figure would misrepresent what CoSchedule charges.
Optimate
- Free
- £0
- 14-day Agency trial, then 3 connected accounts (not X), up to 5 posts scheduled at a time, 5 free AI generations
- Pro
- £29
- per month, 10 connected accounts, 1 brand
- Studio
- £59
- per month, 15 connected accounts, up to 3 clients
- Agency
- £135
- per month, 50 connected accounts, unlimited clients
- Enterprise
- Contact us
- beyond 50 connected accounts
CoSchedule
- Starter
- $29
- 1 seat, 3 social profiles — billed yearly; $39 monthly; +$5 per extra profile
- Professional
- $49
- 2 seats, 5 social profiles — billed yearly; $59 monthly
- Suite
- From $69
- unlimited seats and profiles
Checked against CoSchedule’s published pricing on 9 September 2026. Verify on CoSchedule’s pricing page
Feature by feature
Unified marketing calendar
- Optimate
- Social calendar and planner
- CoScheduleEdge
- Blog, email, campaigns and social on one calendar
AI content generation
- OptimateEdge
- Brand-kit-driven per brand
- CoSchedule
- AI writing tools, prompt-based
AI image generation
- OptimateEdge
- Included from Pro
- CoSchedule
- Not a headline feature
X / Twitter cost
- OptimateEdge
- Included in your connected accounts on paid plans (30–100 X posts a month by plan)
- CoSchedule
- Billed separately at $16 per profile/month
Cost at 5 accounts
- Optimate
- £29/mo (Pro, 10 accounts)
- CoSchedule
- $49/mo (Professional, 5) before any X surcharge
Marketing project management
- Optimate
- Not a focus
- CoScheduleEdge
- Tasks, workflows, team project management
Team members
- OptimateEdge
- Unlimited on every plan, free included
- CoSchedule
- 1 seat on the entry plan, 2 on the next; unlimited on the top tier
Why teams choose Optimate over CoSchedule
Content generated on-brand
CoSchedule schedules and coordinates content you produce. Optimate generates it — captions and images against a per-brand kit — so it addresses the make-the-content problem, not just the organise-it one.
X isn't an extra bill
CoSchedule bills Twitter/X separately at $16 per profile per month on top of your plan. On Optimate's paid plans, X is one of your included accounts, with 30 X posts a month on Pro and up to 100 on Agency — a real cost difference if X matters to you.
More accounts without per-profile fees
CoSchedule's lower tiers include 3–5 profiles and charge $5 for each extra. Optimate Pro includes 10 in a flat £29, and Studio 15 — cheaper as you add accounts.
Every tool you get with Optimate
Whichever tool you’re weighing us against, this is the full toolkit — every tool and benefit included, because the content is generated on-brand, not just scheduled.
Where CoSchedule has the edge
We’d rather tell you than have you find out. If one of these is a dealbreaker, CoSchedule may suit you better.
One calendar for all of marketing
CoSchedule's whole point is putting blog, email, campaigns and social on a single editorial calendar. If social is just one strand of a broader content operation, that unified view is something Optimate deliberately doesn't try to be.
Project management built in
Tasks, workflows and team assignments make CoSchedule as much a marketing project manager as a scheduler. For teams that live in that structure, it's a real advantage.
Cheap entry for a content team
Starter is $29/month. For a small content team already using CoSchedule's calendar, adding social there beats running a second tool.
Common questions
Is Optimate a good CoSchedule alternative?
If you mainly want on-brand social content produced and scheduled, yes. If you specifically want blog, email and social on one marketing calendar with project management, CoSchedule is built for that and Optimate isn't.
Does CoSchedule charge extra for Twitter/X?
Yes — X profiles are billed separately at $16 per profile per month on top of your plan. On Optimate's paid plans, X counts as one of your included accounts, with 30–100 X posts a month by plan.
Which is cheaper?
It depends on X and account count. For a few non-X accounts CoSchedule Starter ($29) is close; once you add X's $16/profile surcharge or more accounts, Optimate's flat tiers pull ahead.
Try it against your own accounts
Every account starts with a 14-day trial of Agency, with no card required — enough to judge the content quality against whatever you use today. After that the free plan covers 3 connected accounts and 5 free AI generations to try, for captions, branded designs and carousels; AI pictures and video are on paid plans.
Start your 14-day Agency trial