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A quick tour of Optimate: connect your accounts, set your brand, create content and start posting.

How to connect Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest, Threads, Bluesky and Google Business so Optimate can publish and pull analytics.

Link Optimate to Claude and manage your social media by chatting — analytics, recommendations, drafting, scheduling and posting.

The social platforms Optimate connects to for publishing and analytics, and what each supports.

Turn a topic into on-brand captions, hooks and hashtags for every platform.

Define your brand voice, audience and colours once so every AI output stays on-brand.

Generate visuals that match your post, in the composer or through Claude.

Reuse the design of a post that did well, carrying a new message — one at a time or a month in one sitting.

Take a post you have already written and adapt its message for each of your other platforms.

Schedule posts for later or publish immediately across your connected platforms.

Upload a CSV to schedule a month of posts in one go, with every row checked before anything is created.

Give each client their own brand — voice, logo, colours and connected accounts — and switch between them from the top of the app.

Hold a client's posts until they approve them from a no-login review link, or ask for changes.

A print-ready report in your client's own branding, as a PDF or a live link they can open any time.

Send each client their own performance report every week or month, with their numbers only.

Bring in colleagues or freelancers, choose what each can do, and keep them to the clients they work on.

See followers, reach and engagement across your connected accounts.

Data-backed suggestions on what to post and when, based on your own results.

Optimate's plans, what each includes, and how billing and trials work.

Update your profile, control your data, and delete your account if you need to.

What an AI credit is, how many each plan includes, what each action uses, and what happens when you run out.

Nothing is deleted and nothing is charged. Here's exactly what keeps working on Free, what pauses, and how to pick it back up.

What Optimate does automatically when a platform rejects a post, what the common causes mean, and how to fix and retry.

Why a connected account can stop accepting posts, how Optimate tells you, and how to reconnect it.