Optimate vs Loomly
Loomly is an established content-creation and scheduling platform built around per-platform post previews, post ideas and multi-step approval workflows, priced by social accounts and users.
Our verdict
Optimate is the better pick if you want the content written for you: on-brand captions and images, cheaper to start and with more AI. Loomly's strength is its mature approval workflow and per-network previews.
- The content is written for you, on-brand
- Cheaper to start, with more AI
- AI images included
Every price below is checked against Loomly’s own published pricing, and we say plainly where Loomly has the edge.
Who each one is for
Choose Loomly if…
Marketing teams and agencies whose workflow lives on client approvals and pixel-accurate previews — Loomly's approval flow and per-network previews are more mature than ours, and Beyond bundles 60 accounts with unlimited users.
Choose Optimate if…
Teams whose bottleneck is producing on-brand content in the first place, not routing finished posts through approvals — Optimate writes the content against a brand kit rather than giving you a polished box to paste it into.
Pricing side by side
Each product is shown in the currency it actually bills in. We deliberately don’t convert these into one currency — the rate moves, and a converted figure would misrepresent what Loomly charges.
Optimate
- Free
- £0
- 14-day Studio trial, then 3 connected accounts (not X), up to 5 posts scheduled at a time, 5 free AI generations
- Pro
- £29
- per month, 10 connected accounts, 1 brand
- Studio
- £59
- per month, 15 connected accounts, up to 3 clients
- Agency
- £135
- per month, 50 connected accounts, unlimited clients
- Enterprise
- Contact us
- beyond 50 connected accounts
Loomly
- Starter
- $49
- 12 social accounts, 3 users — billed yearly; $65 billed monthly
- Beyond
- $249
- 60 social accounts, unlimited users — billed yearly; $332 billed monthly
- Enterprise
- Custom
- 61+ accounts, unlimited users
Checked against Loomly’s published pricing on 9 September 2026. Verify on Loomly’s pricing page
Feature by feature
AI content generation
- OptimateEdge
- Brand-kit-driven — learns voice, audience and rules per brand
- Loomly
- AI assistant drafts from a prompt, not a saved brand voice
AI image generation
- OptimateEdge
- Included from Pro (~200/mo)
- Loomly
- Not a headline feature
Post previews per network
- Optimate
- Platform-true preview
- LoomlyEdge
- Detailed, mature previews across every network
Approval workflows
- Optimate
- Client approval with a comment trail
- LoomlyEdge
- Multi-step, role-based approvals — more granular
Cost at ~12 accounts
- Optimate
- £29/mo (Pro, 10) or £59/mo (Studio, 15)
- Loomly
- $49–65/mo (Starter, 12 accounts)
Track record
- Optimate
- Launched 2026
- LoomlyEdge
- Operating since 2015
Team members
- OptimateEdge
- Unlimited on every plan, free included
- Loomly
- 3 users on the 12-account plan; unlimited from 60 accounts
Why teams choose Optimate over Loomly
The content is written for you, on-brand
Loomly gives you a polished place to compose and approve posts — you still write them. Optimate builds a brand kit (voice, audience, forbidden words) and generates captions and images against it, so the blank page is the thing being solved.
Cheaper to start, with more AI
Optimate Pro is £29/month for 10 connected accounts with generous AI captions and images. Loomly Starter is $49–65/month for 12 accounts with a lighter AI assistant and no image generation.
AI images included
On-brand image generation is included from Optimate Pro. Loomly leans on your own assets or a stock library rather than generating branded graphics for you.
Every tool you get with Optimate
Whichever tool you’re weighing us against, this is the full toolkit — every tool and benefit included, because the content is generated on-brand, not just scheduled.
Where Loomly has the edge
We’d rather tell you than have you find out. If one of these is a dealbreaker, Loomly may suit you better.
Approvals and previews are more mature
Loomly has spent years on its approval workflow and per-network previews, and it shows — multi-step sign-off, roles, and near-pixel-accurate previews for each platform. If your agency's whole process is built around client approvals, Loomly's is more polished than ours today.
Unlimited users on Beyond
Beyond bundles 60 social accounts with unlimited team members for one price. A large team spread across many accounts can work out cheaper per head on Loomly than adding seats elsewhere.
Trend- and date-based idea prompts
Loomly surfaces post ideas from trending topics and calendar dates — holidays, awareness days, seasonal hooks. Optimate suggests brand-grounded post ideas too, but Loomly's trend-and-calendar angle is a distinct source of inspiration if that's how you like to plan.
Common questions
Is Optimate a good Loomly alternative?
If you want the content generated on-brand rather than composed by hand, yes — and it's cheaper to start with more AI. If your priority is the most mature approval workflow and per-network previews, Loomly is stronger there today.
Does Loomly write posts for me?
It has an AI assistant that drafts from a prompt, but it isn't grounded in a saved per-brand voice. Optimate's brand kits mean output stays on-brand across posts without re-prompting each time.
Which is better for approvals?
Loomly, currently — its multi-step, role-based approval flow is more granular than Optimate's client approval with comment trail. If approvals are the centre of your workflow, weigh that seriously.
Try it against your own accounts
Every account starts with a 14-day trial of Studio, with no card required — enough to judge the content quality against whatever you use today. After that the free plan covers 3 connected accounts and 5 free AI generations to try, for captions, branded designs and carousels; AI pictures and video are on paid plans.
Start your 14-day Studio trial