Comparison

Optimate vs Loomly

Loomly is an established content-creation and scheduling platform built around per-platform post previews, post ideas and multi-step approval workflows, priced by social accounts and users.

We make this comparison as a competitor, so read it with that in mind. Everything below is checked against Loomly’s own published pricing, and the sections where Loomly is the better choice are real ones — not throat-clearing.

Try Optimate free See Optimate pricing

Who each one is for

Choose Loomly if…

Marketing teams and agencies whose workflow lives on client approvals and pixel-accurate previews — Loomly's approval flow and per-network previews are more mature than ours, and Beyond bundles 60 accounts with unlimited users.

Choose Optimate if…

Teams whose bottleneck is producing on-brand content in the first place, not routing finished posts through approvals — Optimate writes the content against a brand kit rather than giving you a polished box to paste it into.

Pricing side by side

Each product is shown in the currency it actually bills in. We deliberately don’t convert these into one currency — the rate moves, and a converted figure would misrepresent what Loomly charges.

Optimate

Free: £0; 14-day Pro trial, then 3 social profiles, 5 AI generations
Pro: £29; per month, 10 social profiles, 1 brand
Studio: £59; per month, 15 profiles, up to 3 clients
Agency: £135; per month, 50 profiles, unlimited clients
Enterprise: Contact us; beyond 50 profiles

Loomly

Starter: $49; 12 social accounts, 3 users — billed yearly; $65 billed monthly
Beyond: $249; 60 social accounts, unlimited users — billed yearly; $332 billed monthly
Enterprise: Custom; 61+ accounts, unlimited users

Checked against Loomly’s published pricing on 9 September 2026. Verify on Loomly’s pricing page

Feature by feature

AI content generation

Optimate: Brand-kit-driven — learns voice, audience and rules per brand
Loomly: AI assistant drafts from a prompt, not a saved brand voice

AI image generation

Optimate: Included from Pro (~200/mo)
Loomly: Not a headline feature

Post previews per network

Optimate: Platform-true preview
Loomly: Detailed, mature previews across every network

Approval workflows

Optimate: Client approval with a comment trail
Loomly: Multi-step, role-based approvals — more granular

Cost at ~12 profiles

Optimate: £29/mo (Pro, 10) or £59/mo (Studio, 15)
Loomly: $49–65/mo (Starter, 12 accounts)

Track record

Optimate: Launched 2026
Loomly: Operating since 2015

Feature comparison between Optimate and Loomly
Feature	Optimate	Loomly
AI content generation	Brand-kit-driven — learns voice, audience and rules per brand	AI assistant drafts from a prompt, not a saved brand voice
AI image generation	Included from Pro (~200/mo)	Not a headline feature
Post previews per network	Platform-true preview	Detailed, mature previews across every network
Approval workflows	Client approval with a comment trail	Multi-step, role-based approvals — more granular
Cost at ~12 profiles	£29/mo (Pro, 10) or £59/mo (Studio, 15)	$49–65/mo (Starter, 12 accounts)
Track record	Launched 2026	Operating since 2015

Where Loomly is the better choice

These are real limitations of Optimate, not softened ones. If any of them is a dealbreaker for you, Loomly is the right answer.

Approvals and previews are more mature

Loomly has spent years on its approval workflow and per-network previews, and it shows — multi-step sign-off, roles, and near-pixel-accurate previews for each platform. If your agency's whole process is built around client approvals, Loomly's is more polished than ours today.

Unlimited users on Beyond

Beyond bundles 60 social accounts with unlimited team members for one price. A large team spread across many accounts can work out cheaper per head on Loomly than adding seats elsewhere.

Content ideas built in

Loomly surfaces post ideas from trends and date-based prompts. If you often face an empty calendar wondering what to post, that inspiration layer is a genuine help Optimate doesn't replicate the same way.

Where Optimate is the better choice

The content is written for you, on-brand

Loomly gives you a polished place to compose and approve posts — you still write them. Optimate builds a brand kit (voice, audience, forbidden words) and generates captions and images against it, so the blank page is the thing being solved.

Cheaper to start, with more AI

Optimate Pro is £29/month for 10 profiles with generous AI captions and images. Loomly Starter is $49–65/month for 12 accounts with a lighter AI assistant and no image generation.

AI images included

On-brand image generation is included from Optimate Pro. Loomly leans on your own assets or a stock library rather than generating branded graphics for you.

Common questions

Is Optimate a good Loomly alternative?

If you want the content generated on-brand rather than composed by hand, yes — and it's cheaper to start with more AI. If your priority is the most mature approval workflow and per-network previews, Loomly is stronger there today.

Does Loomly write posts for me?

It has an AI assistant that drafts from a prompt, but it isn't grounded in a saved per-brand voice. Optimate's brand kits mean output stays on-brand across posts without re-prompting each time.

Which is better for approvals?

Loomly, currently — its multi-step, role-based approval flow is more granular than Optimate's client approval with comment trail. If approvals are the centre of your workflow, weigh that seriously.

Try it against your own accounts

Every account starts with a 14-day trial of Pro, with no card required — enough to judge the content quality against whatever you use today. After that the free plan covers 3 social profiles and 5 AI generations.

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