Optimate vs Post Planner
Post Planner is a budget-friendly scheduler built around content discovery — surfacing proven content to share — with simple multi-account scheduling.
Our verdict
Optimate is the stronger pick if you want your own posts rather than other people's: original captions and images written on-brand, with a brand kit per client. Post Planner suits accounts that mainly share curated content on a tight budget.
- The content is written on-brand
- AI images and brand kits
- Client separation for agencies
Every price below is checked against Post Planner’s own published pricing, and we say plainly where Post Planner has the edge.
Who each one is for
Choose Post Planner if…
Solo operators and small teams on a tight budget who want cheap multi-account scheduling plus a discovery feed to keep the queue full, and who are happy writing their own posts.
Choose Optimate if…
Businesses and agencies that want the content written on-brand for them, and that value AI generation and client separation over the lowest possible price.
Pricing side by side
Each product is shown in the currency it actually bills in. We deliberately don’t convert these into one currency — the rate moves, and a converted figure would misrepresent what Post Planner charges.
Optimate
- Free
- £0
- 14-day free trial, then 3 connected accounts (not X), up to 5 posts scheduled at a time, 5 free AI generations
- Pro
- £29
- per month, 10 connected accounts, 1 brand
- Studio
- £59
- per month, 15 connected accounts, up to 3 clients
- Agency
- £135
- per month, 50 connected accounts, unlimited clients
- Enterprise
- Contact us
- beyond 50 connected accounts
Post Planner
- Free
- $0
- 1 social account, 1 user
- Starter
- $9
- 3 social accounts, 1 user — $108/yr
- Growth
- $39
- 15 social accounts, 2 users — $468/yr
- Business
- $69
- 25 social accounts, 5 users
- Agency
- $119
- 50 social accounts, 10 users
Checked against Post Planner’s published pricing on 9 September 2026. Verify on Post Planner’s pricing page
Feature by feature
Price at entry
- Optimate
- £29/mo (Pro, 10 accounts)
- Post PlannerEdge
- $9/mo (Starter, 3 accounts)
Content discovery
- Optimate
- Not a focus
- Post PlannerEdge
- Recommends proven content to share
AI content generation
- OptimateEdge
- Brand-kit-driven per brand
- Post Planner
- Lighter AI; discovery-led
AI image generation
- OptimateEdge
- Included from Pro
- Post Planner
- Not a headline feature
Per-client brand kits
- OptimateEdge
- Yes, from Studio
- Post Planner
- No per-client voice modelling
Cost at 15 accounts
- Optimate
- £59/mo (Studio, 15)
- Post PlannerEdge
- $39/mo (Growth, 15)
Team members
- OptimateEdge
- Unlimited on every plan, free included
- Post Planner
- 1 user on the first two plans, rising to 2, 5 and 10
Why teams choose Optimate over Post Planner
The content is written on-brand
Post Planner helps you find and schedule content; you still write your own posts. Optimate generates captions and images against a brand kit, so it solves the writing, not just the finding.
AI images and brand kits
On-brand image generation and per-brand voice modelling are core to Optimate and not to Post Planner. For output that looks and sounds like your brand with little editing, that's the difference.
Client separation for agencies
Optimate keeps a separate brand kit, calendar and client-branded report per client from Studio up. Post Planner's higher tiers add accounts but don't model each client's voice.
Every tool you get with Optimate
Whichever tool you’re weighing us against, this is the full toolkit — every tool and benefit included, because the content is generated on-brand, not just scheduled.
Where Post Planner has the edge
We’d rather tell you than have you find out. If one of these is a dealbreaker, Post Planner may suit you better.
Genuinely cheap
Starter is $9/month and Growth is $39 for 15 accounts. If price is the deciding factor and you write your own posts, Post Planner is hard to beat on cost.
Content discovery keeps the queue full
Its recommendation engine surfaces proven, high-engagement content to share. If you struggle to find things to post more than to write them, that discovery feed is a real strength.
Simple and quick to learn
Post Planner does fewer things and is straightforward because of it. If you just want a cheap queue plus ideas, Optimate's brand kits and AI are overhead you may not use.
Common questions
Is Optimate a good Post Planner alternative?
If you want content generated on-brand and per-client brand kits, yes. If your priority is the lowest price and a content-discovery feed while writing your own posts, Post Planner is cheaper and purpose-built for that.
Which is cheaper?
Post Planner, on headline price — Starter is $9 and Growth $39 for 15 accounts. Optimate costs more because it generates the content rather than only scheduling and recommending it.
Does Post Planner write posts for me?
It's built around finding and recommending content to share, with lighter AI. Optimate generates original on-brand captions and images against a saved brand kit.
Try it against your own accounts
Every account starts with a 14-day free trial, with no card required — enough to judge the content quality against whatever you use today. After that the free plan covers 3 connected accounts and 5 free AI generations to try, for captions, branded designs and carousels; AI pictures and video are on paid plans.
Start your 14-day free trial