Optimate vs RecurPost
RecurPost is a budget scheduler built around evergreen content recycling — repeating your best posts on a schedule — with simple multi-account posting.
Our verdict
Optimate is the better choice if you want fresh content rather than the same library on repeat: on-brand posts and images generated for you, with client separation. RecurPost is cheaper if you only want to recycle posts you've already written.
- Fresh content generated, not just repeated
- On-brand images and voice
- Client separation for agencies
Every price below is checked against RecurPost’s own published pricing, and we say plainly where RecurPost has the edge.
Who each one is for
Choose RecurPost if…
Solo operators and small businesses who want to recycle a library of evergreen posts automatically to keep feeds active cheaply, and who are happy writing their own content.
Choose Optimate if…
Businesses and agencies that want fresh, on-brand content generated for them rather than the same library repeated, plus client separation and images.
Pricing side by side
Each product is shown in the currency it actually bills in. We deliberately don’t convert these into one currency — the rate moves, and a converted figure would misrepresent what RecurPost charges.
Optimate
- Free
- £0
- 14-day free trial, then 3 connected accounts (not X), up to 5 posts scheduled at a time, 5 free AI generations
- Pro
- £29
- per month, 10 connected accounts, 1 brand
- Studio
- £59
- per month, 15 connected accounts, up to 3 clients
- Agency
- £135
- per month, 50 connected accounts, unlimited clients
- Enterprise
- Contact us
- beyond 50 connected accounts
RecurPost
- Starter
- $9
- 2 social accounts, 1 user — $9/mo; yearly saves ~2 months
- Personal
- $25
- 5 social accounts, 1 user
- Agency
- $79
- 20 social accounts, 3 users
- Enterprise
- Custom
- 100+ accounts, custom users
Checked against RecurPost’s published pricing on 9 September 2026. Verify on RecurPost’s pricing page
Feature by feature
Evergreen content recycling
- Optimate
- Suggests past winners to post again (beat their platform's median, 45+ days old, 90-day cooldown); you choose — no automatic loop
- RecurPostEdge
- Purpose-built recycling with content libraries
AI content generation
- OptimateEdge
- Brand-kit-driven — writes new posts in your voice
- RecurPost
- Recycles what you write; lighter AI
AI image generation
- OptimateEdge
- Included from Pro
- RecurPost
- Not a headline feature
Entry price
- Optimate
- £29/mo (Pro, 10 accounts)
- RecurPostEdge
- $9/mo (Starter, 2 accounts)
Per-client brand kits
- OptimateEdge
- Yes, from Studio
- RecurPost
- No per-client voice modelling
Cost at 20 accounts
- Optimate
- £135/mo (Agency, 50 accounts)
- RecurPostEdge
- $79/mo (Agency, 20 accounts)
Team members
- OptimateEdge
- Unlimited on every plan, free included
- RecurPost
- 1 user on the first two plans, 3 on Agency
Why teams choose Optimate over RecurPost
Fresh content generated, not just repeated
RecurPost recycles content you've already written. Optimate generates new on-brand captions and images against a brand kit — so you're not leaning on the same library going round, and the writing itself is handled.
On-brand images and voice
Image generation and per-brand voice modelling are core to Optimate and not to RecurPost. For output that looks and sounds like your brand with little editing, that's the difference.
Client separation for agencies
From Studio, Optimate keeps a separate brand kit, calendar and client-branded report per client. RecurPost adds accounts but doesn't model each client's voice.
Every tool you get with Optimate
Whichever tool you’re weighing us against, this is the full toolkit — every tool and benefit included, because the content is generated on-brand, not just scheduled.
Where RecurPost has the edge
We’d rather tell you than have you find out. If one of these is a dealbreaker, RecurPost may suit you better.
Purpose-built for recycling
RecurPost's whole model is repeating your best evergreen posts on a schedule from content libraries. If keeping feeds active by recycling proven content is your workflow, it's built for exactly that and does it cleanly.
Genuinely cheap
Starter is $9 and Agency $79 for 20 accounts. If price is the deciding factor and you write your own posts, RecurPost is very hard to beat on cost.
Simple and focused
It does fewer things and is easy to run. If Optimate's brand kits and AI are more than you need, RecurPost's simplicity is a feature.
Common questions
Is Optimate a good RecurPost alternative?
If you want fresh, on-brand content generated for you and per-client tools, yes. If your workflow is recycling a library of evergreen posts as cheaply as possible while writing them yourself, RecurPost is purpose-built and cheaper.
Does Optimate recycle content?
Yes, but by suggestion rather than on autopilot. Repurpose lists past posts that beat their own platform's median, are at least 45 days old and haven't been reused in the last 90 days, and you pick which to run again. There is no library that repeats itself on a timer. RecurPost's recycling system is the more specialised of the two.
Which is cheaper?
RecurPost, clearly — $9 entry and $79 for 20 accounts. Optimate costs more because it generates the content and adds images and client tools rather than recycling what you already wrote.
Try it against your own accounts
Every account starts with a 14-day free trial, with no card required — enough to judge the content quality against whatever you use today. After that the free plan covers 3 connected accounts and 5 free AI generations to try, for captions, branded designs and carousels; AI pictures and video are on paid plans.
Start your 14-day free trial