30 social media post ideas for when you're stuck

The blank page is the number-one reason businesses post inconsistently. The fix isn't more inspiration — it's a reliable list of formats you can adapt to anything. Here are 30, grouped by the job they do. Keep this to hand.

Educate (build authority)

• A quick tip your customers would find useful.
• A common mistake in your field and how to avoid it.
• A myth in your industry, busted.
• A 'how to' for something you do all the time.
• Answer a question you get asked constantly.
• A jargon term explained simply.

Show (build trust)

• Behind-the-scenes of how something's made or done.
• Meet the team / a day in the life.
• A before-and-after.
• Your workspace or tools.
• A finished project or product in use.
• The process, sped up.

Connect (build community)

• Ask your audience a question.
• Run a poll.
• Share an opinion or take.
• Celebrate a milestone.
• Reply to a comment as a whole post.
• Share something you're grateful for or proud of.

Prove (drive sales)

• A customer testimonial or review.
• A case study or result.
• A product feature and the problem it solves.
• An offer or promotion.
• User-generated content from a happy customer.
• A comparison: the old way vs your way.

Reuse (fill the gaps)

• Turn a blog post into a carousel.
• Re-share a top-performing post from months ago.
• Round up your best tips into one post.
• Answer a trending question in your niche.
• Repackage one idea as text, video and image.
• Share a relevant quote or stat with your take.

Never start from blank

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