Free tool
Engagement rate calculator
See how your posts are really performing. Enter your numbers to get your engagement rate in seconds — by followers or by reach. No signup.
Sets the range your rate is judged against
Likes + comments + shares + saves
Your follower count
Enter your numbers to see your engagement rate.
Rule of thumb only — benchmarks vary by platform, audience size and industry. Reach-based rates run higher than follower-based ones because not everyone sees every post.
How to calculate engagement rate
Engagement rate tells you what share of your audience actually interacts with a post — a far better signal of content quality than follower count alone. There are two common ways to work it out:
By followers
(Engagements ÷ Followers) × 100. The easiest to track over time and compare between accounts.
By reach
(Engagements ÷ Reach) × 100. More accurate for a single post — it only counts people who actually saw it.
Questions
How do you calculate engagement rate?
Add up your engagements (likes, comments, shares and saves), divide by your follower count (or by reach), and multiply by 100. By followers: (engagements ÷ followers) × 100. By reach: (engagements ÷ reach) × 100.
Should I use followers or reach?
By followers is the most common and easiest to compare over time. By reach is more accurate for how a single post actually performed, since it only counts people who saw it — so reach-based rates are usually higher.
What's a good engagement rate?
It varies a lot by platform, audience size and industry, but as a rough rule of thumb under 1% is below the typical range, 1–3.5% is healthy, and above 3.5% is strong. Networks differ, though: Facebook and X run lower and TikTok higher, so pick your platform in the calculator for a range that fits it. Smaller accounts often see higher rates than large ones.
Want engagement rates you don't have to calculate?
Optimate tracks engagement in one dashboard for your connected accounts on paid plans (LinkedIn doesn't share analytics for personal profiles), tells you what to post next, and writes it on-brand. No card needed.
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