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Creating content

Turning one post into versions for every platform

Take a post you have already written and adapt its message for each of your other platforms.

Take a guided tour of Repurpose

Repurpose takes the WORDS of a post and rewrites them for every other platform, so one good idea becomes a Facebook post, a LinkedIn post, an Instagram carousel and a short-video script without you writing any of them again.

How it works

  1. Paste a caption, or pick one of your recent posts from the list.
  2. Choose which formats you want it turned into.
  3. Repurpose it, then send any result straight into the composer.

Worth posting again

The panel at the top surfaces older posts that beat your typical numbers and are far enough back to feel new again. Reusing one starts a cooldown, so the same post will not be suggested to you every week.

Repurpose uses your monthly AI allowance. Carousels and video scripts cost a little more than a plain caption because more is being generated.

Frequently asked

Does it change my image too?

No. Repurpose is about the wording. If you want the same DESIGN with a new message, that is Remix, just above it in the menu.

Why can I not see any recent posts to pick from?

The list is built from your synced analytics, so it fills in once Optimate has pulled your posts back from the platforms. You can always paste a caption in yourself.

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