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Analytics & insights

Understanding your analytics

See followers, reach and engagement across your connected accounts.

Sign in to take a guided tour of your analytics

Optimate pulls performance data from your connected accounts so you can see how you're doing in one place — total followers, reach, impressions and engagement, plus post-level detail.

Analytics for a demo café: a summary of what is working above tiles for total followers, impressions, reach and engagement rate, each with its change on the previous 30 days. (opens the full-size screenshot)
The headline numbers, and which platforms each one covers.

Data refreshes on a regular schedule. If you've just connected an account, give it a little time for the first sync to complete.

Frequently asked

Why is my analytics empty right after connecting?

The first sync hasn't run yet. Analytics populate after the next scheduled sync once an account is connected.

Can I get my analytics in Claude?

Yes — when connected, ask Claude for a summary over 7, 30 or 90 days, or your best-performing posts.

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