Schedule Facebook posts from one calendar
Schedule posts to your Facebook Page alongside every other platform, from one calendar.
No card needed · moves to Free after 14 days
Publishes to all 11 platforms: LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business, Bluesky and Mastodon.
Why Facebook posting slips
Posting when you remember
Facebook rewards a steady rhythm, and posting in bursts then stopping resets it.
Finding out at the last minute
A caption over Facebook's limit, or the wrong kind of media, is only refused when you press Post.
One app per platform
Opening Facebook, then every other app, to post the same news is slow and easy to forget.
How Optimate schedules Facebook
Write it once, check it against Facebook's own rules, and pick a time. It publishes while you get on with your day.
One calendar for every platform
Facebook sits on the same planner as LinkedIn, Instagram, X, YouTube, TikTok, Pinterest, Threads, Google Business, Bluesky and Mastodon.
Checked against Facebook's rules
The caption is counted as you type and the media checked before it is queued, so a post Facebook would refuse is caught before it is scheduled.
Tailored per platform
Post the same news everywhere, with the wording adjusted for Facebook, and preview it the way Facebook will show it.
Post now or later
Pick a time, or publish straight away when something can't wait.
Facebook's limits
- Caption length
- 63,206 characters
- Photos and video
- Text alone, photos, or one video. Not photos and a video together.
- Image size (feed post (square))
- 1,080 × 1,080 px, 1:1
- Good to know
- Posts go to Facebook Pages you manage.
How it works
- 1
Connect Facebook
Sign in to Facebook from Connections. It takes a minute.
- 2
Write the post
Write it yourself, or start from a caption written in your brand's voice.
- 3
Pick a time
Schedule it, and it goes out on Facebook at that time.
Scheduling somewhere else too?
Common questions
Can I schedule Facebook posts for free?
Yes. Every new account starts with a 14-day free trial, no card needed, and the Free plan afterwards keeps a small queue of scheduled posts.
What is Facebook's character limit?
63,206 characters for a post or caption. Optimate counts as you type and warns before you schedule anything Facebook would refuse.
What can I attach to a Facebook post?
Text alone, photos, or one video. Not photos and a video together.
Can I post the same thing to Facebook and other platforms?
Yes. Write one post, tick every platform it should go to, and adjust the wording for each one before it is scheduled.
Facebook image sizes
Every size Facebook asks for, from posts to profile pictures, on one page with every other platform's.
See the image sizesQueue a week of Facebook posts in one sitting
14-day free trial, no card needed.