Schedule Google Business posts from one calendar
Keep your Google Business Profile fresh with scheduled updates, so the listing people find on Maps never looks abandoned.
No card needed · moves to Free after 14 days
Publishes to all 11 platforms: LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business, Bluesky and Mastodon.
Why Google Business posting slips
Posting when you remember
Google Business rewards a steady rhythm, and posting in bursts then stopping resets it.
Finding out at the last minute
A caption over Google Business's limit, or the wrong kind of media, is only refused when you press Post.
One app per platform
Opening Google Business, then every other app, to post the same news is slow and easy to forget.
How Optimate schedules Google Business
Write it once, check it against Google Business's own rules, and pick a time. It publishes while you get on with your day.
One calendar for every platform
Google Business sits on the same planner as LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Bluesky and Mastodon.
Checked against Google Business's rules
The caption is counted as you type and the media checked before it is queued, so a post Google Business would refuse is caught before it is scheduled.
Tailored per platform
Post the same news everywhere, with the wording adjusted for Google Business, and preview it the way Google Business will show it.
Post now or later
Pick a time, or publish straight away when something can't wait.
Google Business's limits
- Caption length
- 1,500 characters
- Photos and video
- Every post needs text: the summary is the post. One photo at most, and no video.
- Image size (post photo)
- 1,200 × 900 px, 4:3
How it works
- 1
Connect Google Business
Sign in to Google Business from Connections. It takes a minute.
- 2
Write the post
Write it yourself, or start from a caption written in your brand's voice.
- 3
Pick a time
Schedule it, and it goes out on Google Business at that time.
Scheduling somewhere else too?
Common questions
Can I schedule Google Business posts for free?
Yes. Every new account starts with a 14-day free trial, no card needed, and the Free plan afterwards keeps a small queue of scheduled posts.
What is Google Business's character limit?
1,500 characters for a post or caption. Optimate counts as you type and warns before you schedule anything Google Business would refuse.
What can I attach to a Google Business post?
Every post needs text: the summary is the post. One photo at most, and no video.
Can I post the same thing to Google Business and other platforms?
Yes. Write one post, tick every platform it should go to, and adjust the wording for each one before it is scheduled.
Google Business image sizes
Every size Google Business asks for, from posts to profile pictures, on one page with every other platform's.
See the image sizesQueue a week of Google Business posts in one sitting
14-day free trial, no card needed.