Free tool for agencies
Social media pricing calculator
What to charge each client for social media management, from your own hours and your own rate.
Businesses you post for.
Instagram, Facebook, LinkedIn…
Across all of that client's platforms.
Writing, the picture, scheduling and replies.
Reports, calls and approvals.
What an hour of your time is worth.
Charge each client at least
£525 a month
- Hours per client
- 15 a month
- All clients
- £1,575 a month
- Your hours
- 45 a month
Optimate Studio covers this many clients for £59 a month: £19.67 a client.
No card needed · moves to Free after 14 days
Questions
How much should I charge for social media management?
Start from your own time: posts a week, how long each one really takes, the admin each client needs, and your hourly rate. The calculator turns that into a monthly retainer, rounded up to the nearest £5, so you are never quoting below what the work costs you.
Should I charge per post or a monthly retainer?
A monthly retainer is easier for both sides: the client knows the bill, and you are paid for the planning, replies and reporting that a per-post price leaves out.
What does Optimate cost for an agency?
Studio is £59 a month for up to 3 clients and 15 connected accounts. Agency is £135 a month for unlimited clients and up to 50 connected accounts. Both start with a 14-day free trial, no card needed.
Does the calculator store what I type?
No. It runs in your browser, and nothing you type is sent anywhere or saved.
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