A free link-in-bio page in your own brand
Instagram and TikTok give you one link. Point it at a mobile page with your logo, colour and name, a short bio and up to 12 links: your website, bookings, shop or menu. It comes with every Optimate plan, Free included.
No card needed · moves to Free after 14 days
Publishes to all 11 platforms: LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business, Bluesky and Mastodon.
Why one link in your bio isn't enough
One link, five places to send people
Your website, the booking page, the shop and this week's offer all compete for the one link Instagram allows.
Changing the bio every week
Swapping the link for each new thing means last week's post points at the wrong page.
Another tool, another bill
A separate link-in-bio app is one more login, and its page rarely matches your brand.
What your page includes
One page at optimatesocial.com/l/your-name, built from the brand you already set up in Optimate, so it looks like you without designing anything.
Up to 12 links
Each with its own label, in the order you choose. Move one to the top when it matters most this week.
Your logo, colour and name
Taken from your Brand page, so the page changes when your brand does, with text kept readable on your colour.
Your latest posts
Switch on Show latest posts and the page shows the pictures from up to 6 of your latest posts published through Optimate.
Made for phones
A fast mobile page with your bio (up to 160 characters) and big buttons that are easy to tap.
One page per client
Running several brands? Each client brand gets its own page and address. Switch client, then edit.
Free on every plan
No trial needed to keep it. The page carries a small Made with Optimate link, removed on Agency when your own branding is switched on.
Set it up in a few minutes
- 1
Pick your address
Open More → Link in bio, choose the part after /l/ and write a short bio.
- 2
Add your links
Your website, booking page, shop, menu or anything else, each with a label.
- 3
Paste it into your bio
Press Publish page, copy the link and paste it into your Instagram or TikTok bio.
Common questions
Is the link-in-bio page really free?
Yes. It is on every plan, Free included, and it stays after the 14-day trial ends.
How many links can I add?
Up to 12, each with a label and in the order you choose.
What address does the page have?
optimatesocial.com/l/ followed by the name you choose, so it is short enough to read out or put on a flyer.
Can it show my latest posts?
Yes. Switch on Show latest posts and it shows the pictures from up to 6 of your latest posts published through Optimate.
Can I remove the Made with Optimate link?
On Agency, with your own branding switched on, the page shows no Optimate link at all.
How quickly do changes show?
Within a few minutes of saving. Your logo, colour and name are edited on your Brand page.
Related
Check your bio too
The link is only half of it. Paste your bio and see whether it says what you do and gives people a reason to tap.
Open the bio checkerGive your bio a link that does more
Free on every plan. Start with the 14-day trial, no card needed.