Analytics that tell you what to do next
Numbers only matter if they change what you do. Optimate brings your performance together across every platform, then turns it into a prioritised, plain-English plan — so you always know the next best action.
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Data without direction
Metrics scattered everywhere
Each platform has its own dashboard, so building a full picture means hopping between apps.
Numbers but no next step
Knowing reach was down 5% doesn't tell you what to actually do about it.
Guesswork over evidence
Without knowing which formats and days work for you, content strategy is just a hunch.
From dashboard to decision
See performance clearly, then get specific actions grounded in your own results.
Cross-platform analytics
Reach, engagement, followers and post-level performance across all your channels in one clean dashboard.
Performance-based content insights
Optimate analyses your own posts to show which caption lengths, hooks, hashtags and CTAs drive the most engagement.
Best days to post
See which days your posts genuinely perform best for your audience, based on your own history — not generic advice.
AI recommendations
A prioritised plan of what to post next, with content ideas, posting cadence and experiments to run — in simple or detailed mode.
Competitor-aware strategy
Add the competitors you track and get recommendations that position your content relative to them.
Honest about the data
When there isn't enough history to be confident, Optimate says so — no invented numbers or false certainty.
How it works
- 1
Connect your accounts
Optimate pulls performance data across your platforms into one dashboard.
- 2
See what's working
Spot your best posts, best days and the formats and hooks that outperform your average.
- 3
Get your plan
Turn it into a prioritised set of actions and content ideas, ready to drop into the planner.
Common questions
Where do the 'best days' come from?
They're computed from your own post history — which days your posts outperform your account average. If there isn't enough data yet, Optimate says so rather than guessing.
What do the recommendations include?
A prioritised summary, content ideas (hook, angle, CTA, format), posting cadence, experiments to run, hashtag sets and a create-post brief — grounded in your data.
Which platforms are covered?
Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business and Bluesky. LinkedIn is publishing only for now: it doesn't share analytics for personal profiles, and Company Page analytics aren't available yet.
Is this available on free?
Analytics and AI recommendations are part of Pro, Studio and Agency (Pro is £29/month or £290/year). Every new account starts with a 14-day trial of Pro, no card needed, so you can see your own numbers first.
Stop guessing what to post
Connect your accounts and get a data-backed plan for your next week. 14-day Pro trial, no card needed.