Social media scheduler for every platform

Write a post once, pick the platforms it goes to and a time, and it publishes on all of them from one calendar. Each platform has its own rules, so each has its own page: what you can post there, its limits, and what Optimate checks before anything is scheduled.

• LinkedIn scheduler

  Queue LinkedIn posts for the working week, written in your voice and published on time.

  Captions up to 3,000 characters

• Instagram scheduler

  Plan Instagram posts, carousels and Reels on one calendar, and they publish at the time you set.

  Captions up to 2,200 characters

• Facebook scheduler

  Schedule posts to your Facebook Page alongside every other platform, from one calendar.

  Captions up to 63,206 characters

• X scheduler

  Schedule tweets, now called posts: write once, check it against X's limit as you type, and queue it for the time your audience is on.

  Captions up to 280 characters (links count as 23)

• YouTube scheduler

  Upload YouTube videos and Shorts on a schedule, with the title and description you set.

  Captions up to 5,000 characters

• TikTok scheduler

  Schedule TikTok videos and photo posts from your computer or phone, on the same calendar as everything else.

  Captions up to 2,200 characters

• Pinterest scheduler

  Schedule Pins to your boards days or weeks ahead, beside your other channels.

  Captions up to 800 characters

• Threads scheduler

  Schedule Threads posts with the rest of your week, so the conversation keeps going while you work.

  Captions up to 500 characters

• Google Business scheduler

  Keep your Google Business Profile fresh with scheduled updates, so the listing people find on Maps never looks abandoned.

  Captions up to 1,500 characters

• Bluesky scheduler

  Schedule Bluesky posts ahead of time. Connect with an app password, never your main one.

  Captions up to 300 characters

• Mastodon scheduler

  Schedule Mastodon posts on whichever server your account lives, from the same calendar as your other channels.

  Captions up to 500 characters

Got a month of posts in a spreadsheet? Bulk upload schedules up to 200 from one CSV file, checking every row first. How Bulk upload works, or start from the free content calendar template.