One social media inbox for comments and reviews
Comments, replies and Google reviews from YouTube, Google Business, Bluesky, X, Facebook, Instagram (through a Facebook Page) and Threads come into one Inbox in Optimate. See what needs an answer, draft a reply in your brand voice and send it without opening each app. On Pro and up, and in the 14-day free trial.
No card needed · moves to Free after 14 days
Publishes to all 11 platforms: LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business, Bluesky and Mastodon.
Why replies get missed
Five apps to check
Each platform keeps its comments in its own app, so answering everyone means opening every one of them, every day.
A review left unanswered
A Google review or a question under a post sits for days because nobody saw it come in.
Starting every reply from scratch
Writing each answer in the right tone takes longer than it should, so the quick ones never get sent.
What the Inbox does
Comments, replies and Google reviews from YouTube, Google Business, Bluesky, X, Facebook, Instagram (through a Facebook Page) and Threads.
One list for every account
Comments, replies and reviews from your connected accounts arrive about every 15 minutes (YouTube comments about hourly).
Needs a reply
One view of what is waiting for an answer. Mark handled clears anything that needs none.
Replies drafted in your voice
Press Draft with AI for a reply written from your brand's tone. You check it and press Send reply; nothing is sent on its own. Each draft uses 1 AI credit.
Mood labels
Comments, replies and Google reviews are labelled Positive, Negative or Question, so complaints and questions can be answered first. Labelling uses no AI credits.
Mentions
The Mentions tab lists Instagram posts that tag you (Instagram connected through a Facebook Page), Facebook posts that tag your Page, and Bluesky posts that mention your business or words you choose to track, up to five per brand. It is checked every hour.
Sent from Optimate
Your reply is posted on the platform itself, under the comment or review it answers.
Answer everyone in a few minutes a day
- 1
Connect your accounts
Connect the accounts you post from. Their comments and reviews start arriving in the Inbox.
- 2
Open Needs a reply
Use the mood filter to see complaints and questions first.
- 3
Reply
Type an answer or press Draft with AI, check it, then press Send reply.
Common questions
Which platforms reach the Inbox?
Comments, replies and Google reviews from YouTube, Google Business, Bluesky, X, Facebook, Instagram (through a Facebook Page) and Threads.
Which plans include the Inbox?
Pro, Studio and Agency, and the 14-day free trial. The Free plan doesn't include it.
Does the AI reply for me?
No. Draft with AI writes a suggestion in your brand voice for you to edit. Nothing is sent until you press Send reply. Each draft uses 1 AI credit.
How quickly do new comments show up?
About every 15 minutes, and YouTube comments about hourly.
Does it include direct messages?
Bluesky direct messages, when the app password you connected with allows access to direct messages. Otherwise the Inbox is for public comments, replies and reviews.
Related
Answer comments and reviews from one place
On Pro and up. Start with the 14-day free trial, no card needed.