Every client's socials, in their own voice, from one login
A brand kit per client, posts in each client's voice and approval from a link, from one login.
No card needed · moves to Free after 14 days
During the trial: 300 AI credits, up to 15 accounts and 3 clients.
Publishes to all 11 platforms: LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business, Bluesky and Mastodon.
The freelancer's week
Every client sounds different
Each one has its own voice, audience and words to avoid, and you hold them all in your head. Generic AI writes like everyone, so you rewrite everything.
Chasing sign-off
Posts sit in email threads and chat messages waiting for a yes, and the calendar slips while you chase.
Proving the work
Clients want to see what went out and how it did, and building that report by hand eats an evening a month.
Built for one person running several clients
One login for all your clients, with each one's accounts, calendar, brand kit and reports kept apart, at one flat price.
A brand kit per client
Voice, audience, colours, content pillars and forbidden words for each client. Every caption and design is written against the kit you pick.
Approval from a link
Send a week of posts to a client with a review link and no login. They approve each post or ask for changes with a note, and only approved posts go out.
Reports in the client's name
Share a performance report in each client's brand as a no-login link, instead of building spreadsheets every month.
Priced for a freelancer
Many tools price per channel or per user, so the bill grows with every client. Studio is one flat £59 a month for 3 clients and 15 connected accounts, with unlimited team members.
The actual product
How freelancers use Optimate
Real Optimate screens, not a mock-up, filled in with demo businesses.
- Your websiteFilled in for you
- Logo
- Colours
- Tone of voice
- Audience
- Content pillars
Step 1
Connect each client's channels
Connect each client's accounts through each platform's official sign-in, so you never need their passwords. LinkedIn: personal profiles for now; Company Pages once LinkedIn approves Optimate.
Step 2
Build a brand kit per client
Save each client's voice, audience, colours and rules once, and every post after that starts on-brand.
Step 3
Write, schedule, send for sign-off
Plan a week in one sitting, send it for one-click client approval, and show them the delivery log afterwards.
Plans for freelancers
Every paid plan publishes to all the supported platforms. Start with 14 days free, no card. After that you choose a plan or move to Free, and nothing is charged unless you subscribe.
Pro
For one brand£29 / month
- Up to 10 connected accounts
- AI posts, designs and analytics
- Inbox and Claude & ChatGPT
Studio
For a handful of clients£59 / month
- Up to 3 clients, 15 connected accounts
- Client approval links
- Client-branded report links
Agency
For agencies£135 / month
- Unlimited clients, up to 50 connected accounts
- Your branding on reports and approvals
- Priority support
Pitching a new client? Run a free social media audit.
Common questions
Does the AI actually sound like my client's brand?
That's what the brand kit is for. Each one stores the client's voice, audience, pillars and forbidden words, and every draft is written against it. The more you set up, the closer it gets.
How many clients does Studio cover?
3, each with its own brand kit, calendar and reports, across up to 15 connected accounts for £59 a month. Take on more and Agency (£135 a month) covers unlimited clients; during the trial you can switch to it free, and an Agency trial includes 300 AI credits, up to 15 accounts and 5 clients.
Do I need a card to start?
No. Your 14-day Studio trial includes 300 AI credits, up to 15 accounts and 3 clients. No card is taken, and nothing you made is deleted when it ends.
Is it safe to connect my clients' accounts?
Yes. Accounts connect through each platform's own sign-in, except Bluesky, which uses an app password you can revoke at any time. Each client's workspace is kept apart, and any account can be disconnected from Settings.
Which platforms can I post to?
LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business, Bluesky and Mastodon, for every client. LinkedIn: personal profiles for now; Company Pages once LinkedIn approves Optimate.
Comparing tools
Give one client to Optimate for 14 days
Set up their brand kit, make a week of on-brand posts and see how close it gets. Studio trial, no card needed.