Be the practice people see before they need you
Independents win on care and style the multiples can't match — but that only works if people see it before they default to the chain on the high street. Optimate learns your practice's voice and turns frame arrivals, styling advice and eye-health tips into on-brand posts across every platform, scheduled around clinic hours.
No card needed · moves to Free after 14 days
Publishes to all ten platforms: LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business and Bluesky.
Where opticians lose time on social
The chains never stop posting
Multiples run national content teams; an independent's feed goes quiet the moment clinic gets busy — exactly when it shouldn't.
New frames nobody hears about
A beautiful new range arrives, gets one shelf and no posts — when frame styling content is what actually brings people through the door.
Advice worth sharing, no time to share it
You answer the same eye-health questions every day; turned into posts, they'd bring the askers to you.
Social media, handled — for opticians
Optimate learns your brand once, then plans, writes and schedules on-brand posts across every platform from a single login — so keeping your opticians & eye care visible stops being a daily scramble.
AI content in your voice
Set up your brand kit once — voice, audience, the words you'd never use — and Optimate writes captions that sound like your optician, not like a template.
On-brand images & designs
Generate images and typeset designs in your colours and logo — no designer, no stock-photo hunt.
Plan a full week in minutes
See everything on one calendar, schedule across all your platforms at once, and stop posting reactively.
Analytics & recommendations
One dashboard for every platform, plus plain-English suggestions on what to post next and when.
Consistent brand, every post
Colours, tone and rules are applied automatically, so everything you publish looks and sounds like you.
Bring your team in
Invite staff or a freelancer with the right permissions — unlimited team members on every plan.
From blank calendar to a week of posts
- 1
Connect your channels
Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Bluesky and Google Business.
- 2
Set up your brand kit
Tell Optimate your voice, audience and colours once. It uses them on everything it writes and designs.
- 3
Generate, schedule, done
Get on-brand posts in seconds, drop them on the calendar, and let Optimate publish them for you.
Common questions
Is Optimate a good fit for opticians?
Yes. Optimate is built for small teams that need to stay visible on social without a full-time marketer — it learns your brand and does the heavy lifting of writing, designing and scheduling.
Which platforms can I post to?
Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Bluesky and Google Business.
Do I need any design or marketing skills?
No. You set up your brand once, and Optimate writes the captions, makes the images and schedules everything. You just review and approve.
Do I need a card to try it?
No. You can try Pro, Studio or Agency free for 14 days with no card — you only pay if you decide to stay.
Will the content stay clinically sensible?
You set the tone and the rules, and you review every post before it publishes — so advice goes out in your words, checked by your team.
Free tool: check your social bio
See how your profile bio and link read to a new visitor — a 30-second check, no signup.
Try the bio checkerKeep your opticians & eye care visible — without the daily grind
Set up your brand once and let Optimate plan, write and schedule your social media. Start free — no card needed.