Brew the beer, not the content backlog
Every release, collab, taproom night and award is a post your drinkers want — and on a brew day, none of them get made. Optimate learns your brand's voice and turns releases, medals and behind-the-scenes moments into on-brand posts across every platform, scheduled around the tanks.
No card needed · moves to Free after 14 days
Publishes to all ten platforms: LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business and Bluesky.
Where breweries lose time on social
Releases announced to nobody
A new beer drops with one rushed story, when a release deserves a build-up, a launch and a where-to-find-it run.
Medals left in the cabinet
A SIBA or World Gin Awards win is proof of quality that should run for weeks — not one post on results day.
Taproom nights need bodies
Events only work if people hear about them more than once, on more than one platform.
Social media, handled — for breweries
Optimate learns your brand once, then plans, writes and schedules on-brand posts across every platform from a single login — so keeping your breweries & distilleries visible stops being a daily scramble.
AI content in your voice
Set up your brand kit once — voice, audience, the words you'd never use — and Optimate writes captions that sound like your brewerie, not like a template.
On-brand images & designs
Generate images and typeset designs in your colours and logo — no designer, no stock-photo hunt.
Plan a full week in minutes
See everything on one calendar, schedule across all your platforms at once, and stop posting reactively.
Analytics & recommendations
One dashboard for every platform, plus plain-English suggestions on what to post next and when.
Consistent brand, every post
Colours, tone and rules are applied automatically, so everything you publish looks and sounds like you.
Bring your team in
Invite staff or a freelancer with the right permissions — unlimited team members on every plan.
From blank calendar to a week of posts
- 1
Connect your channels
Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Bluesky and Google Business.
- 2
Set up your brand kit
Tell Optimate your voice, audience and colours once. It uses them on everything it writes and designs.
- 3
Generate, schedule, done
Get on-brand posts in seconds, drop them on the calendar, and let Optimate publish them for you.
Common questions
Is Optimate a good fit for breweries?
Yes. Optimate is built for small teams that need to stay visible on social without a full-time marketer — it learns your brand and does the heavy lifting of writing, designing and scheduling.
Which platforms can I post to?
Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Bluesky and Google Business.
Do I need any design or marketing skills?
No. You set up your brand once, and Optimate writes the captions, makes the images and schedules everything. You just review and approve.
Do I need a card to try it?
No. You can try Pro, Studio or Agency free for 14 days with no card — you only pay if you decide to stay.
Free tool: check your social bio
See how your profile bio and link read to a new visitor — a 30-second check, no signup.
Try the bio checkerKeep your breweries & distilleries visible — without the daily grind
Set up your brand once and let Optimate plan, write and schedule your social media. Start free — no card needed.