Produce this good deserves to be seen
Great Taste stars, hampers, seasonal specials, the family story — food businesses are made of content, and almost none of it gets posted because everyone's making the actual food. Optimate learns your voice and turns products, awards and behind-the-scenes moments into on-brand posts across every platform, scheduled around production days.
No card needed · moves to Free after 14 days
Publishes to all ten platforms: LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business and Bluesky.
Where food producers lose time on social
Awards that stay on the shelf
A Great Taste star or a regional win earns one announcement, then silence — when it should carry a month of posts and every stockist conversation.
Seasonal peaks, empty feeds
Christmas orders, summer barbecues, Easter — your busiest selling windows are when posting stops.
The story never gets told
Generations of craft, provenance and process are why people pay for the good stuff — but it lives in your head, not on your feed.
Social media, handled — for food producers
Optimate learns your brand once, then plans, writes and schedules on-brand posts across every platform from a single login — so keeping your food & drink producers visible stops being a daily scramble.
AI content in your voice
Set up your brand kit once — voice, audience, the words you'd never use — and Optimate writes captions that sound like your food producer, not like a template.
On-brand images & designs
Generate images and typeset designs in your colours and logo — no designer, no stock-photo hunt.
Plan a full week in minutes
See everything on one calendar, schedule across all your platforms at once, and stop posting reactively.
Analytics & recommendations
One dashboard for every platform, plus plain-English suggestions on what to post next and when.
Consistent brand, every post
Colours, tone and rules are applied automatically, so everything you publish looks and sounds like you.
Bring your team in
Invite staff or a freelancer with the right permissions — unlimited team members on every plan.
From blank calendar to a week of posts
- 1
Connect your channels
Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Bluesky and Google Business.
- 2
Set up your brand kit
Tell Optimate your voice, audience and colours once. It uses them on everything it writes and designs.
- 3
Generate, schedule, done
Get on-brand posts in seconds, drop them on the calendar, and let Optimate publish them for you.
Common questions
Is Optimate a good fit for food producers?
Yes. Optimate is built for small teams that need to stay visible on social without a full-time marketer — it learns your brand and does the heavy lifting of writing, designing and scheduling.
Which platforms can I post to?
Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Pinterest, Bluesky and Google Business.
Do I need any design or marketing skills?
No. You set up your brand once, and Optimate writes the captions, makes the images and schedules everything. You just review and approve.
Do I need a card to try it?
No. You can try Pro, Studio or Agency free for 14 days with no card — you only pay if you decide to stay.
Can it post to our Google Business profile too?
Yes — Google Business is one of the ten platforms Optimate publishes to, so offers and opening hours reach people right where they search.
Free tool: check your social bio
See how your profile bio and link read to a new visitor — a 30-second check, no signup.
Try the bio checkerKeep your food & drink producers visible — without the daily grind
Set up your brand once and let Optimate plan, write and schedule your social media. Start free — no card needed.