Free tool for agencies
Prospect social media audit
Audit a prospect’s profiles and save a one-page PDF with your own logo, to send with your pitch.
You
Your name and logo go at the top of the audit.
It stays in your browser. PNG, JPG, WebP or SVG, up to 2 MB.
Your prospect
The audit
Fill in at least one account to see the audit.
Questions
What does the audit check?
Each profile's bio, handle and link, scored the way our bio checker scores them: length, a clear call to action, the business's name and the words customers search for, and a link that goes to their own site. Add followers and the likes and comments on a typical post and it works out the engagement rate, with a rule-of-thumb range for that platform.
Does it look the profiles up for me?
No. You paste in what is on the prospect's profiles, so it works for any public account without anyone signing in, and nothing is fetched from the platforms.
Is my logo or my prospect's information stored?
No. The audit is made in your browser and saved as a PDF from there. If you choose Email me a link to this tool, we keep the address you give, to send that link and, once you confirm from that email, the three short follow-ups the box describes. Every email has an unsubscribe link.
When the prospect says yes
Optimate keeps each client's brand, accounts and calendar separate, sends posts for approval by link and gives each client a report link. No card needed.
Start your 14-day Studio trialMore free tools
All free toolsSee your next 3 posts
Type your website and see three posts in your own colours, made from your own words, before you sign up for anything.
Post maker
Type a line, pick your colour or add your logo, and download a post picture ready for Instagram, Facebook or a story.
Instagram grid planner
See your next nine posts as your Instagram profile will show them, drag them into order, then schedule them one a day.
Social media bio checker
Paste your Instagram, TikTok, LinkedIn or X bio and get a scored audit — length, keywords, call to action, link, and whether your handle matches across platforms.
Engagement rate calculator
Work out your engagement rate in seconds — by followers or by reach — with a plain-English benchmark for whether it's healthy.
Character counter
Count characters and words as you type, and see instantly where your caption fits across Instagram, X, TikTok, LinkedIn and more.
Social media image sizes
Every platform's image sizes in pixels, from Instagram posts and stories to YouTube thumbnails and Pinterest Pins.
Content calendar template
A month of post ideas, three a week, as a spreadsheet you fill in and import straight into Optimate's Bulk upload.
Pricing calculator for agencies
Work out what to charge each client for social media management, from your own hours and hourly rate.