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Creating content

Setting up your brand

Define your brand voice, audience and colours once so every AI output stays on-brand.

Your brand profile is the single source of truth Optimate uses when it writes captions and generates images. Set it up once and it's applied everywhere.

What to fill in

  • Business name and what you do.
  • Target audience — who you're talking to.
  • Brand voice and tone (e.g. human, story, short, corporate).
  • Keywords to include and words to avoid.
  • Brand colours and logo for image generation.

You can update your brand at any time from Brand settings, and the changes apply to future content.

Frequently asked

Can Claude use my brand profile?

Yes — when connected, Claude can read your brand profile so its drafts match your voice and audience.

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Generating content with AI

Turn a topic into on-brand captions, hooks and hashtags for every platform.

Connect Optimate to Claude

Link Optimate to Claude and manage your social media by chatting — analytics, recommendations, drafting, scheduling and posting.