Skip to content
Account & billing

Plans, billing and free trials

Optimate's plans, what each includes, and how billing and trials work.

Plans

  • Free (£0) — up to 3 connected accounts, up to 5 posts scheduled at a time, the basic planner and 5 AI text generations to try — images and video are on paid plans; analytics come with paid plans.
  • Pro (£29/month) — up to 10 connected accounts, 2,000 AI credits a month (~1,000 captions or 200 images), 30 posts a month to X (Twitter), the analytics dashboard, shareable performance reports, the full planner and scheduler and the Claude connector.
  • Studio (£59/month) — everything in Pro, plus up to 15 connected accounts, up to 3 clients with their own brand and calendar, an all-clients dashboard, 5,000 AI credits a month (~2,500 captions or 500 images), a client-branded report link per client and client approvals with sign-off history.
  • Agency (£135/month) — everything in Studio, plus up to 50 connected accounts, unlimited clients, 15,000 AI credits a month (~7,500 captions or 1,500 images), client reports emailed monthly or weekly, your own branding on client approval pages and emails, several reviewers per client and priority support.
  • Enterprise (custom pricing) — everything in Agency, plus volume pricing beyond 50 connected accounts, a security review and custom agreements, and onboarding with a named contact. Contact us to set it up.

Billing & trials

  • Every new account gets a 14-day free trial of the plan you chose when you signed up — Pro, Studio or Agency — with no card. A Pro trial covers one brand and up to 10 connected accounts; a Studio trial 15 accounts and 3 clients; an Agency trial 15 accounts and 5 clients. Every trial comes with 300 credits of AI. After it ends, keep the core tools free or move to a paid plan.
  • Choose monthly or annual billing — annual is priced at two months free.
  • AI video: 3 a month on paid plans · packs for more, from £10 a month.
  • On the web, payments are handled securely by Stripe: upgrade, downgrade or cancel any time from the billing portal in Account. A plan bought in the iOS app is billed by Apple through in-app purchase, so you change or cancel it in your Apple ID's subscription settings.

Frequently asked

How do I cancel or change my plan?

Open your account and use the billing portal to upgrade, downgrade or cancel. Changes take effect according to your billing cycle. If you subscribed in the iOS app, Apple bills you, so manage it in your Apple ID's subscription settings instead.

What happens to my content if I downgrade?

Your content stays in Optimate. Some features (like the number of profiles or AI generations) follow the limits of your new plan.

Was this article helpful?

Related articles

Still stuck? Talk to us

Tell us what you were trying to do and what happened, and someone on the team will reply. We reply to every message.

Think something is down? Check service status