Everything Optimate's AI does for you — captions, images, designs, replies, voiceovers — comes out of one monthly allowance, counted in credits. Quick text jobs use a credit or two; an AI image uses more, because it costs more to make.
What each plan includes
- Free — 5 AI text generations in total, as a one-off taste. Images need a paid plan.
- Free trial — 300 credits for the whole trial, whichever plan you're trialling.
- Pro — 2,000 credits a month.
- Studio — 5,000 credits a month.
- Agency — 15,000 credits a month.
What things use
- Write a caption or post — 2 credits.
- Suggest hashtags — 1 credit.
- Draft an Inbox reply — 1 credit.
- Carousel slide text — 3 credits.
- Branded design with your logo, fonts and colours — 1 credit.
- AI image, or improving one — 10 credits.
- Remix a post (new image and caption) — 12 credits.
- AI voiceover — 4 credits.
- Slideshow video from your images — 6 credits.
Making several at once uses the same per item — three images use three times one image.
Good to know
- Your allowance resets on the 1st of each month. Unused credits don't carry over.
- If something fails or comes back empty, what it used goes straight back into your allowance.
- Running out only pauses the AI tools. Scheduling, posting, the Planner and analytics keep working.
- On a team, the allowance belongs to the workspace and is shared by everyone in it.
- AI video clips are not paid for in credits. They come from a Video Pack, bought separately.