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Connections

Which platforms Optimate supports

The social platforms Optimate connects to for publishing and analytics, and what each supports.

Optimate supports the major social platforms for publishing and analytics:

  • Facebook Pages — posts and page analytics.
  • Instagram (professional accounts) — posts and insights.
  • LinkedIn — posts and performance.
  • TikTok — video posts and account insights.
  • YouTube — video uploads via your Google account.
  • X (Twitter) — text posts.

Media rules differ per platform: Instagram requires an image, TikTok and YouTube require a video, Facebook and LinkedIn accept text or media, and X accepts text with up to 4 images or 1 video.

Frequently asked

Can I post the same content to several platforms at once?

Yes — select multiple platforms in the composer. Optimate checks each platform's rules and can tailor the post per platform where needed.

Related articles

Connecting your social accounts

How to connect Facebook, Instagram, LinkedIn, TikTok, YouTube and X so Optimate can publish and pull analytics.

Scheduling and publishing posts

Schedule posts for later or publish immediately across your connected platforms.