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Connections

Which platforms Optimate supports

The social platforms Optimate connects to for publishing and analytics, and what each supports.

Optimate supports the major social platforms for publishing and analytics:

  • Facebook Pages — posts and page analytics.
  • Instagram (professional accounts) — posts and insights.
  • LinkedIn — posts and performance.
  • TikTok — video posts and account insights.
  • YouTube — video uploads via your Google account.
  • X (Twitter) — text posts with images or a video.
  • Pinterest — image pins to your boards.
  • Threads — text posts with optional images, plus account insights.
  • Bluesky — text posts with optional images.
  • Google Business — updates on your Business Profile listing, with views and actions.

Media rules differ per platform: Instagram and Pinterest require an image, TikTok and YouTube require a video, Facebook, LinkedIn, Threads and Bluesky accept text or media, and X accepts text with up to 4 images or 1 video. Google Business always needs text — the summary is the post — takes at most one photo, and does not accept video.

Frequently asked

Can I post the same content to several platforms at once?

Yes — select multiple platforms in the composer. Optimate checks each platform's rules and can tailor the post per platform where needed.

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Connecting your social accounts

How to connect Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest, Threads, Bluesky and Google Business so Optimate can publish and pull analytics.

Scheduling and publishing posts

Schedule posts for later or publish immediately across your connected platforms.

Still stuck? Talk to us

Tell us what you were trying to do and what happened, and someone on the team will reply. We reply to every message.

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