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Scheduling & publishing

Scheduling and publishing posts

Schedule posts for later or publish immediately across your connected platforms.

Sign in to take a guided tour of the planner

Once your accounts are connected, you can publish straight away or schedule for a future time. Scheduled posts publish automatically at the time you set.

To schedule a post

  1. Open the composer and write (or generate) your caption.
  2. Select the platforms and, where relevant, the page or account to post to.
  3. Add media if the platform needs it (Instagram needs an image; TikTok and YouTube need a video).
  4. Choose a future date and time, then schedule. Or choose Post now to publish immediately.

You can review, edit or cancel anything that hasn't published yet from your scheduled posts — in the app, or by asking Claude.

Scheduled Posts for a demo café: upcoming posts grouped by day, each with its image, caption, the accounts it goes to, its time and status, and Edit and Change time buttons. (opens the full-size screenshot)
Scheduled Posts lists everything still to go out, with Edit and Change time on each.

Frequently asked

Can I edit a scheduled post?

Yes — you can change the caption or the scheduled time until it publishes. After it publishes it can't be edited from Optimate.

What happens if a platform rejects a post?

Optimate records the failure and retries where appropriate. You'll be able to see the status of each post.

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Why a post failed, and how to retry it

What Optimate does automatically when a platform rejects a post, what the common causes mean, and how to fix and retry.

Scheduling many posts from a spreadsheet

Upload a CSV to schedule a month of posts in one go, with every row checked before anything is created.

Still stuck? Talk to us

Tell us what you were trying to do and what happened, and someone on the team will reply. We reply to every message.

Send us a messageinfo@optimatesocial.com

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