Best Facebook scheduling tools
Facebook already gives every Page a free planner in Meta Business Suite. A separate tool earns its place when Facebook is one of several networks, when you want help writing the posts, or when you run Pages for clients. This list says which tool fits which job.
Who wrote this
Optimate publishes this page, so treat it as a vendor's list rather than an independent review. We've tried to earn the read by ranking on fit rather than on who's paying for the page — Optimate isn't first on every list here, and where a competitor is the better answer we say so and link you to them.
How this list is ordered
Ranked on Facebook Pages specifically: scheduling posts ahead, reaching your other networks from the same calendar, handling comments, and price for one to five accounts. Prices are from each vendor's published pricing; tools we haven't verified get positioning only. Which networks a tool reaches changes as platforms open and close their APIs, so confirm it on the tool's own site before you pay.
Pricing checked 25 August 2026. Tools without a figure are ones we haven’t verified directly — check their site rather than trust a number we didn’t read ourselves.
Number 1: Meta Business Suite
Best for: Facebook and Instagram only, at no cost
Meta's own planner comes with your Page and schedules posts and Stories to Facebook and Instagram, with their insights and messages beside them. If those are your only two networks and you write your own posts, start here.
Number 2: Optimate
Free plan · Pro £29/mo · Studio £59/mo · Agency £135/moBest for: Facebook as one channel among several, written in your voice
Schedules Facebook Page posts on the same calendar as LinkedIn, Instagram, X, YouTube, TikTok, Pinterest, Threads, Google Business, Bluesky and Mastodon, with captions and images written from your brand kit and a preview of how each will look. Facebook comments come into one Inbox from Pro.
Number 3: Buffer
Free plan · from $5/channel/moBest for: A simple Facebook queue on the smallest budget
A reliable queue with a free plan and per-channel pricing. Light on writing help, but the easiest step up from Meta's planner for a few networks.
Number 4: Metricool
Free plan · from €20/moBest for: Facebook numbers beside every other network
Analytics-first, with competitor tracking across up to 100 profiles, customisable report templates and a Looker Studio connector. Scheduling is solid but secondary to measurement.
Number 5: SocialPilot
From $20/mo (5 accounts)Best for: Facebook Pages for lots of clients at a low price per account
Aggressively priced per connected account, with white-label client reporting and generous AI credit allowances. One of the best value options for agencies below about twenty accounts.
Number 6: Hootsuite
From $99/user/mo billed annuallyBest for: Large teams posting for one company, with approvals and governance
The long-standing enterprise suite, with approval chains and audit trails for teams that post on a company's behalf. Priced per user, with no free plan.
How Optimate does it: the Optimate Facebook scheduler
Common questions
Can you schedule Facebook posts for free?
Yes. Meta Business Suite schedules posts to your Page at no cost, and Buffer, Metricool and Optimate have free plans with limits on accounts or posts.
Do I need a tool if I only use Facebook and Instagram?
Usually not. Meta Business Suite covers both for free. A tool earns its place when you also post to LinkedIn, TikTok, Google Business or others, or want the posts written for you.
Can these tools post to a personal Facebook profile?
No. Facebook lets tools publish to Pages, not personal profiles, so every tool on this list posts to a Page.
Try Optimate against your own accounts
14-day free trial, no card required — enough to judge the content quality for yourself rather than take our word for it. The free plan after that covers 3 connected accounts.
Start your 14-day free trial