Optimate vs Metricool
Metricool is an analytics-first platform with scheduling attached, priced by the number of brands you manage. It is unusually strong on competitor tracking and reporting.
Our verdict
If you want content made, not just measured, Optimate is the stronger choice: brand-voice captions and on-brand images without rationed credits. Metricool stays ahead for analytics-first teams that need Looker Studio and deep benchmarking.
- AI that isn't rationed by the credit
- Images as well as captions
Every price below is checked against Metricool’s own published pricing, and we say plainly where Metricool has the edge.
Who each one is for
Choose Metricool if…
Anyone whose main job is measurement — reporting to clients or a board, benchmarking against competitors, or proving social ROI. Its analytics depth and Looker Studio connector are genuinely ahead of ours.
Choose Optimate if…
Teams whose bottleneck is producing the content in the first place, rather than measuring content they already have.
Pricing side by side
Each product is shown in the currency it actually bills in. We deliberately don’t convert these into one currency — the rate moves, and a converted figure would misrepresent what Metricool charges.
Optimate
- Free
- £0
- 14-day Pro trial, then 3 connected accounts, 5 AI text generations
- Pro
- £29
- per month, 10 connected accounts, 1 brand
- Studio
- £59
- per month, 15 connected accounts, up to 3 clients
- Agency
- £135
- per month, 50 connected accounts, unlimited clients
- Enterprise
- Contact us
- beyond 50 connected accounts
Metricool
- Free
- €0
- 1 brand, 20 posts/month
- Starter
- From €20
- 5 brands (€37 for 10)
- Advanced
- From €54
- 15 brands (€87 for 25, €172 for 50)
- Custom
- Contact
- white label, account manager
Checked against Metricool’s published pricing on 25 August 2026. Verify on Metricool’s pricing page
Feature by feature
Pricing unit
- Optimate
- Connected accounts, with client separation from Studio
- Metricool
- Brands — each brand bundles its connected networks
Competitor benchmarking
- Optimate
- Competitor tracking included
- MetricoolEdge
- Up to 100 competitor profiles on Starter
Looker Studio connector
- Optimate
- Not available
- MetricoolEdge
- Included on Advanced
AI allowance
- OptimateEdge
- ~1,000 captions or 200 images/month on Pro
- Metricool
- 20 credits per brand/month on Starter, 35 on Advanced
AI image generation
- OptimateEdge
- Included from Pro
- Metricool
- Not a headline feature
Post approval workflow
- Optimate
- Client approval with history
- Metricool
- Approval system on Advanced
Analytics on the free tier
- Optimate
- None on Free — analytics come with the paid plans and the 14-day trial
- MetricoolEdge
- 30 days of history on Free
API access
- Optimate
- Public API from Pro, plus a Claude and ChatGPT connector (MCP)
- Metricool
- API access on Advanced; MCP connector for Claude and ChatGPT
Why teams choose Optimate over Metricool
AI that isn't rationed by the credit
Metricool's assistant runs on 20–35 credits per brand per month. Optimate Pro covers roughly 1,000 captions or 200 images a month. If AI is central to how you work rather than an occasional assist, the allowance difference is the whole story.
Images as well as captions
Optimate generates on-brand images from Pro upward. Metricool's AI is focused on text, so visuals remain a separate tool and a separate bill.
Every tool you get with Optimate
Whichever tool you’re weighing us against, this is the full toolkit — every tool and benefit included, because the content is generated on-brand, not just scheduled.
Where Metricool has the edge
We’d rather tell you than have you find out. If one of these is a dealbreaker, Metricool may suit you better.
Deeper analytics and reporting
Metricool is an analytics product first. Competitor tracking across up to 100 profiles, customisable report templates and a Looker Studio connector are all things Optimate does not match today. If reporting is the job, Metricool is the better tool.
Cheaper per brand at volume
€172 for 50 brands is aggressive pricing that Optimate does not beat at the top end. An agency measuring fifty clients will pay less with Metricool.
Related guides
Wider comparisons that include Metricool, if you’re still drawing up a shortlist.
Common questions
Is Optimate or Metricool better for analytics?
Metricool, clearly. It tracks up to 100 competitor profiles, offers customisable report templates and connects to Looker Studio. Optimate's analytics cover your own performance and recommendations well, but it is not an analytics-first product and we would not claim it matches Metricool on depth.
Which is better value for an agency?
It depends on what you're buying. Metricool is cheaper per brand at volume — €172 for 50 brands. Optimate Agency is £135/month for 50 connected accounts but includes the AI generation allowance that would otherwise be a separate tool. If you produce content in-house already, Metricool is better value; if AI content is doing real work for you, Optimate usually is.
Do both post to the same platforms?
There is substantial overlap across the major networks. Platform coverage changes as APIs and approvals move on both sides, so check the current list on each product's site rather than trusting a comparison table — including this one.
Try it against your own accounts
Every account starts with a 14-day trial of Pro, with no card required — enough to judge the content quality against whatever you use today. After that the free plan covers 3 connected accounts and 5 AI text generations to try — images and video are on paid plans.
Start your 14-day Pro trial