Comparison

Optimate vs Metricool

Metricool is an analytics-first platform with scheduling attached, priced by the number of brands you manage. It is unusually strong on competitor tracking and reporting.

We make this comparison as a competitor, so read it with that in mind. Everything below is checked against Metricool’s own published pricing, and the sections where Metricool is the better choice are real ones — not throat-clearing.

Try Optimate free See Optimate pricing

Who each one is for

Choose Metricool if…

Anyone whose main job is measurement — reporting to clients or a board, benchmarking against competitors, or proving social ROI. Its analytics depth and Looker Studio connector are genuinely ahead of ours.

Choose Optimate if…

Teams whose bottleneck is producing the content in the first place, rather than measuring content they already have.

Pricing side by side

Each product is shown in the currency it actually bills in. We deliberately don’t convert these into one currency — the rate moves, and a converted figure would misrepresent what Metricool charges.

Optimate

Free: £0; 3 social profiles, 5 AI generations
Pro: £29; per month, 5 social profiles, 1 brand
Studio: £59; per month, 15 profiles, up to 3 clients
Agency: £135; per month, 50 profiles, unlimited clients
Enterprise: Contact us; beyond 50 profiles

Metricool

Free: €0; 1 brand, 20 posts/month
Starter: From €20; 5 brands (€37 for 10)
Advanced: From €54; 15 brands (€87 for 25, €172 for 50)
Custom: Contact; white label, account manager

Checked against Metricool’s published pricing on 25 August 2026. Verify on Metricool’s pricing page

Feature by feature

Pricing unit

Optimate: Social profiles, with client separation from Studio
Metricool: Brands — each brand bundles its connected networks

Competitor benchmarking

Optimate: Competitor tracking included
Metricool: Up to 100 competitor profiles on Starter

Looker Studio connector

Optimate: Not available
Metricool: Included on Advanced

AI allowance

Optimate: ~1,000 captions or 200 images/month on Pro
Metricool: 20 credits per brand/month on Starter, 35 on Advanced

AI image generation

Optimate: Included from Pro
Metricool: Not a headline feature

Post approval workflow

Optimate: Client approval with history
Metricool: Approval system on Advanced

Analytics retention on free tier

Optimate: Full analytics on Free
Metricool: 30 days on Free

API access

Optimate: Claude connector (MCP); no public REST API
Metricool: API access on Advanced

Feature comparison between Optimate and Metricool
Feature	Optimate	Metricool
Pricing unit	Social profiles, with client separation from Studio	Brands — each brand bundles its connected networks
Competitor benchmarking	Competitor tracking included	Up to 100 competitor profiles on Starter
Looker Studio connector	Not available	Included on Advanced
AI allowance	~1,000 captions or 200 images/month on Pro	20 credits per brand/month on Starter, 35 on Advanced
AI image generation	Included from Pro	Not a headline feature
Post approval workflow	Client approval with history	Approval system on Advanced
Analytics retention on free tier	Full analytics on Free	30 days on Free
API access	Claude connector (MCP); no public REST API	API access on Advanced

Where Metricool is the better choice

These are real limitations of Optimate, not softened ones. If any of them is a dealbreaker for you, Metricool is the right answer.

Deeper analytics and reporting

Metricool is an analytics product first. Competitor tracking across up to 100 profiles, customisable report templates and a Looker Studio connector are all things Optimate does not match today. If reporting is the job, Metricool is the better tool.

Cheaper per brand at volume

€172 for 50 brands is aggressive pricing that Optimate does not beat at the top end. An agency measuring fifty clients will pay less with Metricool.

A public API

Metricool Advanced includes API access. Optimate exposes a Claude connector over MCP but no general REST API, so if you need to wire social data into your own systems today, Metricool can and we cannot.

Where Optimate is the better choice

AI that isn't rationed by the credit

Metricool's assistant runs on 20–35 credits per brand per month. Optimate Pro covers roughly 1,000 captions or 200 images a month. If AI is central to how you work rather than an occasional assist, the allowance difference is the whole story.

Images as well as captions

Optimate generates on-brand images from Pro upward. Metricool's AI is focused on text, so visuals remain a separate tool and a separate bill.

Conversational management via Claude

Optimate's Claude connector lets you schedule, review analytics and draft posts in conversation. Metricool has an API you could build something similar against; Optimate ships it.

Common questions

Is Optimate or Metricool better for analytics?

Metricool, clearly. It tracks up to 100 competitor profiles, offers customisable report templates and connects to Looker Studio. Optimate's analytics cover your own performance and recommendations well, but it is not an analytics-first product and we would not claim it matches Metricool on depth.

Which is better value for an agency?

It depends on what you're buying. Metricool is cheaper per brand at volume — €172 for 50 brands. Optimate Agency is £135/month for 50 profiles but includes the AI generation allowance that would otherwise be a separate tool. If you produce content in-house already, Metricool is better value; if AI content is doing real work for you, Optimate usually is.

Do both post to the same platforms?

There is substantial overlap across the major networks. Platform coverage changes as APIs and approvals move on both sides, so check the current list on each product's site rather than trusting a comparison table — including this one.

Try it against your own accounts

The free plan covers 3 social profiles and 5 AI generations, with no card required — enough to judge the content quality against whatever you use today.

Start free