Optimate vs SocialPilot
SocialPilot is an agency-oriented scheduler priced by connected accounts, with white-label reporting, client management and generous AI credit allowances.
Our verdict
Optimate beats SocialPilot for anyone who wants the posts written, not just scheduled: AI grounded in each brand's kit, AI images, and better value at the top of the range. SocialPilot is a solid low-cost scheduler if you write everything yourself.
- Brand kits, not just credits
- Images as well as captions
- Better value at the top of the range
Every price below is checked against SocialPilot’s own published pricing, and we say plainly where SocialPilot has the edge.
Who each one is for
Choose SocialPilot if…
Agencies that need white-label client reporting, and anyone who wants a lot of connected accounts for a low monthly price. On raw price per account, SocialPilot is one of the most aggressive tools in this market.
Choose Optimate if…
Teams who want AI content grounded in a saved brand voice per client, rather than a large credit allowance against a generic assistant.
Pricing side by side
Each product is shown in the currency it actually bills in. We deliberately don’t convert these into one currency — the rate moves, and a converted figure would misrepresent what SocialPilot charges.
Optimate
- Free
- £0
- 14-day Pro trial, then 3 connected accounts, 5 AI text generations
- Pro
- £29
- per month, 10 connected accounts, 1 brand
- Studio
- £59
- per month, 15 connected accounts, up to 3 clients
- Agency
- £135
- per month, 50 connected accounts, unlimited clients
- Enterprise
- Contact us
- beyond 50 connected accounts
SocialPilot
- Essentials
- $20
- per month, 5 accounts, 1 user, 500 AI credits — $17/mo billed annually
- Standard
- $40
- per month, 10 accounts, 3 users, 1,000 AI credits — $34/mo billed annually
- Premium
- $100
- per month, 20 accounts, 6 users, 5,000 AI credits — $85/mo billed annually
- Ultimate
- $200
- per month, 40 accounts, unlimited users — $170/mo billed annually
- Enterprise
- Contact
- custom accounts
Checked against SocialPilot’s published pricing on 25 August 2026. Verify on SocialPilot’s pricing page
Feature by feature
Entry price
- Optimate
- £0 free, £29/mo (10 accounts)
- SocialPilotEdge
- $20/mo (5 accounts), no free plan
White-label reporting
- Optimate
- On Agency; Studio's client reports carry a small Optimate footer
- SocialPilot
- Included on agency tiers
Cost at 40–50 accounts
- OptimateEdge
- £135/mo (Agency, 50 accounts)
- SocialPilot
- $200/mo (Ultimate, 40 accounts)
AI grounding
- OptimateEdge
- Per-client brand kit — voice, audience, rules
- SocialPilot
- AI assistant with a credit allowance
AI image generation
- OptimateEdge
- Included from Pro (~200/mo)
- SocialPilot
- Not a headline feature
Seats
- OptimateEdge
- Not metered
- SocialPilot
- 1–6 by tier, unlimited on Ultimate
Free plan
- OptimateEdge
- Yes — 3 connected accounts
- SocialPilot
- No free plan
Bulk CSV scheduling
- Optimate
- Included
- SocialPilot
- Included
Why teams choose Optimate over SocialPilot
Brand kits, not just credits
SocialPilot's assistant works from the prompt you give it each time. Optimate generates against a saved brand kit per client — voice, audience, colours, rules — so output stays consistent without re-prompting. That's the substantive difference between the two products.
Images as well as captions
Optimate generates on-brand images from Pro upward. SocialPilot's AI is text-focused, so visuals stay a separate tool and a separate bill.
Better value at the top of the range
Optimate Agency is £135/month for 50 connected accounts. SocialPilot Ultimate is $200/month for 40 accounts. Above roughly 20 accounts the comparison turns in Optimate's favour.
Every tool you get with Optimate
Whichever tool you’re weighing us against, this is the full toolkit — every tool and benefit included, because the content is generated on-brand, not just scheduled.
Where SocialPilot has the edge
We’d rather tell you than have you find out. If one of these is a dealbreaker, SocialPilot may suit you better.
White-label client reporting
SocialPilot lets an agency put its own branding on client reports on its agency tiers. Optimate white-labels only on Agency; on Studio, a shared report carries the client's brand with a small "Made with Optimate" footer. For an agency selling reporting as part of a retainer below Agency, that's a straightforward reason to pick SocialPilot.
Cheaper at the low and middle of the range
$20/month for 5 accounts and $40 for 10 undercuts Optimate at those sizes. If you already produce your own content and just need reliable scheduling for a lot of accounts, SocialPilot is better value and we'd say so.
A large AI credit allowance
1,000 credits on Standard and 5,000 on Premium is generous. Optimate's allowance is comparable rather than clearly ahead, so this is closer to a wash than a win for us — the difference is what the AI is grounded in, not how much of it you get.
Related guides
Wider comparisons that include SocialPilot, if you’re still drawing up a shortlist.
Common questions
Which is cheaper, Optimate or SocialPilot?
SocialPilot below about 20 accounts — $20/month for 5 and $40 for 10 both undercut Optimate. Optimate above that: Agency is £135/month for 50 connected accounts against SocialPilot Ultimate at $200/month for 40 accounts.
Does Optimate do white-label reports?
On Agency, yes: your logo and name replace Optimate's on shared reports, approval pages and client emails. On Studio, reports carry the client's brand with a small "Made with Optimate" footer. SocialPilot white-labels on its agency tiers, so if you resell reporting under your own brand and don't need Agency, that's a real gap.
Both advertise AI — what's actually different?
The allowances are broadly comparable. The difference is grounding: SocialPilot's assistant responds to each prompt on its own, while Optimate generates against a saved per-client brand kit, so tone and rules carry across posts without being restated.
Try it against your own accounts
Every account starts with a 14-day trial of Studio, with no card required — enough to judge the content quality against whatever you use today. After that the free plan covers 3 connected accounts and 5 AI text generations to try — images and video are on paid plans.
Start your 14-day Studio trial