Optimate vs SocialPilot
SocialPilot is an agency-oriented scheduler priced by connected accounts, with white-label reporting, client management and generous AI credit allowances.
We make this comparison as a competitor, so read it with that in mind. Everything below is checked against SocialPilot’s own published pricing, and the sections where SocialPilot is the better choice are real ones — not throat-clearing.
Who each one is for
Choose SocialPilot if…
Agencies that need white-label client reporting, and anyone who wants a lot of connected accounts for a low monthly price. On raw price per account, SocialPilot is one of the most aggressive tools in this market.
Choose Optimate if…
Teams who want AI content grounded in a saved brand voice per client, rather than a large credit allowance against a generic assistant.
Pricing side by side
Each product is shown in the currency it actually bills in. We deliberately don’t convert these into one currency — the rate moves, and a converted figure would misrepresent what SocialPilot charges.
Optimate
- Free
- £0
- 3 social profiles, 5 AI generations
- Pro
- £29
- per month, 5 social profiles, 1 brand
- Studio
- £59
- per month, 15 profiles, up to 3 clients
- Agency
- £135
- per month, 50 profiles, unlimited clients
- Enterprise
- Contact us
- beyond 50 profiles
SocialPilot
- Essentials
- $20
- per month, 5 accounts, 1 user, 500 AI credits — $17/mo billed annually
- Standard
- $40
- per month, 10 accounts, 3 users, 1,000 AI credits — $34/mo billed annually
- Premium
- $100
- per month, 20 accounts, 6 users, 5,000 AI credits — $85/mo billed annually
- Ultimate
- $200
- per month, 40 accounts, unlimited users — $170/mo billed annually
- Enterprise
- Contact
- custom accounts
Checked against SocialPilot’s published pricing on 25 August 2026. Verify on SocialPilot’s pricing page
Feature by feature
Entry price
- Optimate
- £0 free, £29/mo (5 profiles)
- SocialPilot
- $20/mo (5 accounts), no free plan
White-label reporting
- Optimate
- Not available
- SocialPilot
- Included on agency tiers
Cost at 40–50 accounts
- Optimate
- £135/mo (Agency, 50 profiles)
- SocialPilot
- $200/mo (Ultimate, 40 accounts)
AI grounding
- Optimate
- Per-client brand kit — voice, audience, rules
- SocialPilot
- AI assistant with a credit allowance
AI image generation
- Optimate
- Included from Pro (~200/mo)
- SocialPilot
- Not a headline feature
Seats
- Optimate
- Not metered
- SocialPilot
- 1–6 by tier, unlimited on Ultimate
Free plan
- Optimate
- Yes — 3 profiles
- SocialPilot
- No free plan
Bulk CSV scheduling
- Optimate
- Included
- SocialPilot
- Included
Where SocialPilot is the better choice
These are real limitations of Optimate, not softened ones. If any of them is a dealbreaker for you, SocialPilot is the right answer.
White-label client reporting
SocialPilot lets an agency put its own branding on client reports. Optimate has shared report links and client approval, but nothing white-labelled. For an agency selling reporting as part of a retainer, that's a straightforward reason to pick SocialPilot.
Cheaper at the low and middle of the range
$20/month for 5 accounts and $40 for 10 undercuts Optimate at those sizes. If you already produce your own content and just need reliable scheduling for a lot of accounts, SocialPilot is better value and we'd say so.
A large AI credit allowance
1,000 credits on Standard and 5,000 on Premium is generous. Optimate's allowance is comparable rather than clearly ahead, so this is closer to a wash than a win for us — the difference is what the AI is grounded in, not how much of it you get.
Where Optimate is the better choice
Brand kits, not just credits
SocialPilot's assistant works from the prompt you give it each time. Optimate generates against a saved brand kit per client — voice, audience, colours, rules — so output stays consistent without re-prompting. That's the substantive difference between the two products.
Images as well as captions
Optimate generates on-brand images from Pro upward. SocialPilot's AI is text-focused, so visuals stay a separate tool and a separate bill.
Better value at the top of the range
Optimate Agency is £135/month for 50 profiles. SocialPilot Ultimate is $200/month for 40 accounts. Above roughly 20 accounts the comparison turns in Optimate's favour.
Common questions
Which is cheaper, Optimate or SocialPilot?
SocialPilot below about 20 accounts — $20/month for 5 and $40 for 10 both undercut Optimate. Optimate above that: Agency is £135/month for 50 profiles against SocialPilot Ultimate at $200/month for 40 accounts.
Does Optimate do white-label reports?
No. SocialPilot does and Optimate doesn't. Optimate has shared report links and a client approval flow with history, but the reports carry Optimate's branding. If you resell reporting under your own brand, that's a real gap.
Both advertise AI — what's actually different?
The allowances are broadly comparable. The difference is grounding: SocialPilot's assistant responds to each prompt on its own, while Optimate generates against a saved per-client brand kit, so tone and rules carry across posts without being restated.
Try it against your own accounts
The free plan covers 3 social profiles and 5 AI generations, with no card required — enough to judge the content quality against whatever you use today.
Start free