Best Google Business Profile schedulers
Posts on your Google Business Profile show on Search and Maps, right where a local customer decides whether to visit. Few social tools post there, and fewer handle the reviews too. This list says which ones do, and which fits which business.
Who wrote this
Optimate publishes this page, so treat it as a vendor's list rather than an independent review. We've tried to earn the read by ranking on fit rather than on who's paying for the page — Optimate isn't first on every list here, and where a competitor is the better answer we say so and link you to them.
How this list is ordered
Ranked for a local business: posting updates and offers to a Google Business Profile ahead of time, replying to Google reviews, reaching your social networks from the same calendar, and price for one to five accounts. Prices are from each vendor's published pricing; tools we haven't verified get positioning only. Which networks a tool reaches changes as platforms open and close their APIs, so confirm it on the tool's own site before you pay.
Pricing checked between 25 August and 26 September 2026. Tools without a figure are ones we haven’t verified directly — check their site rather than trust a number we didn’t read ourselves.
Number 1: Optimate
Free plan · Pro £29/mo · Studio £59/mo · Agency £135/moBest for: Local businesses posting to Google and social from one calendar, with reviews answered in one place
Schedules Google Business Profile updates on the same calendar as LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Bluesky and Mastodon, written from your brand kit. From Pro, Google reviews arrive in one Inbox beside your social comments, with AI-drafted replies in your voice.
Number 2: Publer
Free plan · from $5/account/moBest for: Bulk-scheduling Google posts on a budget
Priced per social account, with bulk scheduling and post recycling, which suits offers and updates that repeat through the year.
Number 3: Metricool
Free plan · from €20/moBest for: Google Business numbers beside every other network
Analytics-first, with competitor tracking across up to 100 profiles, customisable report templates and a Looker Studio connector. Scheduling is solid but secondary to measurement.
Number 4: SocialPilot
From $20/mo (5 accounts)Best for: Agencies posting to many clients' Google listings at a low price per account
Aggressively priced per connected account, with white-label client reporting and generous AI credit allowances. One of the best value options for agencies below about twenty accounts.
Number 5: Buffer
Free plan · from $5/channel/moBest for: A simple queue with a free plan
A reliable queue with a free plan and per-channel pricing. Fine for one listing; no review replies.
How Optimate does it: the Optimate Google Business scheduler
Common questions
Why post to a Google Business Profile at all?
Your posts show on your listing in Google Search and Maps, which is where a nearby customer is deciding whether to come in. An offer or an update there is seen at exactly that moment.
Can these tools reply to Google reviews?
Optimate brings Google reviews into its Inbox from Pro, with replies drafted in your brand's voice. For the others, check each tool's own site: review handling varies by tool and by plan.
What is the best Google Business scheduler for a small business?
One that also posts to the social networks you already use, so the same news goes everywhere from one calendar. If you run many locations or clients, compare the price per account as well.
Try Optimate against your own accounts
14-day free trial, no card required — enough to judge the content quality for yourself rather than take our word for it. The free plan after that covers 3 connected accounts.
Start your 14-day free trial