Optimate vs Publer
Publer is a scheduler priced per social account, with a free plan, an unusually wide list of supported networks, RSS automation and post recycling. It charges in US dollars.
Our verdict
From about five accounts up, Optimate is the better buy: the posts are written for you with images, and the team costs nothing extra. Publer is cheaper for a couple of accounts and covers more niche networks.
- The posts are written for you
- The team costs nothing extra
- Built for client work
Every price below is checked against Publer’s own published pricing, and we say plainly where Publer has the edge.
Who each one is for
Choose Publer if…
Solo creators and small teams who post to a handful of accounts, want the lowest price for that, and value breadth — Telegram, Mastodon, WordPress and Facebook Groups reminders sit alongside the usual networks.
Choose Optimate if…
Businesses and agencies that want the posts written on-brand for them, with images, and a team that can grow without a per-member charge.
Pricing side by side
Each product is shown in the currency it actually bills in. We deliberately don’t convert these into one currency — the rate moves, and a converted figure would misrepresent what Publer charges.
Optimate
- Free
- £0
- 14-day Pro trial, then 3 connected accounts, 5 AI text generations
- Pro
- £29
- per month, 10 connected accounts, 1 brand
- Studio
- £59
- per month, 15 connected accounts, up to 3 clients
- Agency
- £135
- per month, 50 connected accounts, unlimited clients
- Enterprise
- Contact us
- beyond 50 connected accounts
Publer
- Free
- $0
- 1 user, 3 social accounts (no X), 10 scheduled posts per account
- Professional
- $5
- per social account / month, billed monthly — $4 billed yearly; 10 accounts is $36/mo on Publer's calculator; extra members cost more
- Business
- $10
- per social account / month, billed monthly — $8 billed yearly; 10 accounts is $63/mo; adds AI, analytics, recycling, API & MCP
- Enterprise
- Quote
- billed yearly, volume discounts
Checked against Publer’s published pricing on 26 September 2026. Verify on Publer’s pricing page
Feature by feature
Pricing model
- Optimate
- Flat tier — connected accounts and team members included
- Publer
- Per social account, plus per additional member
Cost at 1 account
- Optimate
- £29/mo (Pro)
- PublerEdge
- $5/mo (Professional, billed monthly)
Cost at 10 accounts, with AI and analytics
- OptimateEdge
- £29/mo (Pro, 10 accounts)
- Publer
- $63/mo (Business, billed monthly)
Team members
- OptimateEdge
- Unlimited on every plan
- Publer
- Plan owner included; each additional member is charged
AI content generation
- OptimateEdge
- Brand-kit-driven — voice, audience and rules per brand, plus AI images
- Publer
- Unlimited AI prompts on Business
RSS to post
- Optimate
- From Pro: new articles become posts in your brand's voice, as drafts or queued
- Publer
- Unlimited RSS automations from Professional
Post recycling
- Optimate
- Suggests past winners to post again; you choose
- PublerEdge
- Spintax-powered recycling on Business
Networks
- Optimate
- 10 major networks
- PublerEdge
- Wider — adds Telegram, Mastodon, WordPress and Facebook Groups (by reminder)
Per-client brand kits
- OptimateEdge
- Yes, from Studio, with a client-branded report per client
- Publer
- Unlimited workspaces, but voice isn't modelled per client
Free plan
- Optimate
- 14-day Pro trial, then 3 connected accounts, 5 AI text generations
- Publer
- 3 accounts (no X), 10 scheduled posts per account
Why teams choose Optimate over Publer
The posts are written for you
Publer's AI works from the prompt you give it. Optimate builds a brand kit — voice, audience, forbidden words — and generates captions and on-brand images against it, so the output needs less rewriting.
The team costs nothing extra
Publer charges for each additional member on top of each account. Optimate includes unlimited team members on every plan, so bringing in a colleague or a client never changes the bill.
Built for client work
From Studio, each client gets its own brand kit, calendar and client-branded report. Publer has workspaces, but it doesn't model each client's voice.
Every tool you get with Optimate
Whichever tool you’re weighing us against, this is the full toolkit — every tool and benefit included, because the content is generated on-brand, not just scheduled.
Where Publer has the edge
We’d rather tell you than have you find out. If one of these is a dealbreaker, Publer may suit you better.
Cheaper for a few accounts
At $5 a month per account, someone posting to two or three accounts pays a fraction of Optimate's £29. Below about five accounts Publer is the better-value tool, and we would not pretend otherwise.
More networks and more automation
Publer supports Telegram, Mastodon and WordPress, and has spintax-based recycling. Optimate's recycling suggests posts rather than running them on a loop.
A usable free plan
Publer's free plan keeps three accounts going indefinitely with ten scheduled posts each. Optimate's free tier after the trial is narrower on AI.
Common questions
Is Optimate cheaper than Publer?
It depends on account count and features. For two or three accounts, Publer Professional is cheaper. At ten accounts with AI and analytics, Publer Business is $63/month billed monthly against Optimate Pro's £29, and Optimate adds unlimited team members where Publer charges per member.
Does Optimate have RSS to post like Publer?
Yes, from Pro. Add your blog's feed and each new article becomes a post written in your brand's voice, saved as a draft or queued to go out. Publer offers unlimited RSS automations from Professional, so on this point the two are level.
Is Optimate a good Publer alternative?
If you want content written on-brand for you, with images and per-client brand kits, yes. If you write your own posts, run a handful of accounts and want the widest network list for the lowest price, Publer is the better fit.
Try it against your own accounts
Every account starts with a 14-day trial of Pro, with no card required — enough to judge the content quality against whatever you use today. After that the free plan covers 3 connected accounts and 5 AI text generations to try — images and video are on paid plans.
Start your 14-day Pro trial