Best TikTok scheduling tools
TikTok's own website can schedule a video a few days ahead. A scheduler earns its place when TikTok is one of several networks, when you want a month planned at once, or when you need the numbers in one report. This list says which tool fits which job.
Who wrote this
Optimate publishes this page, so treat it as a vendor's list rather than an independent review. We've tried to earn the read by ranking on fit rather than on who's paying for the page — Optimate isn't first on every list here, and where a competitor is the better answer we say so and link you to them.
How this list is ordered
Ranked on TikTok specifically: posting videos and photo posts through TikTok's official API, planning a month ahead, TikTok analytics, and price for one to five accounts. Prices are from each vendor's published pricing; tools we haven't verified get positioning only.
Pricing checked between 25 August and 26 September 2026. Tools without a figure are ones we haven’t verified directly — check their site rather than trust a number we didn’t read ourselves.
Number 1: Later
From $25/mo (8 profiles)Best for: Planning TikTok beside Instagram, with a visual calendar
Visual planning across TikTok and Instagram, with a media library and link-in-bio bundled in. A safe default when short video is most of what you post.
Number 2: Metricool
Free plan · from €20/moBest for: TikTok numbers and competitor benchmarks
Scheduling with strong TikTok analytics and competitor tracking, and a free plan for one brand. The pick when measuring what worked matters as much as posting.
Number 3: Publer
Free plan · from $5/account/moBest for: Bulk-scheduling TikTok on a budget
Priced per social account, with bulk scheduling and post recycling. Dense to use, but a lot of scheduling for the money.
Number 4: Optimate
Free plan · Pro £29/mo · Studio £59/mo · Agency £135/moBest for: TikTok as one channel among several
Schedules TikTok videos and photo posts on the same calendar as LinkedIn, Instagram, Facebook, X, YouTube, Pinterest, Threads, Google Business, Bluesky and Mastodon, with captions written from your brand kit. If TikTok is nearly all you post, Later or Metricool go deeper on it.
Number 5: Buffer
Free plan · from $5/channel/moBest for: One TikTok account on the smallest budget
A simple queue with a free plan and per-channel pricing. Fine for one account; lighter on TikTok analytics than Metricool.
Number 6: Iconosquare
Free plan · from €15/mo billed yearlyBest for: Deep TikTok and Instagram analytics, with scheduling attached
Analytics-first for TikTok and Instagram, with industry benchmarks. Priced by profiles and monthly posts, so heavy posters climb tiers quickly.
How Optimate does it: the Optimate TikTok scheduler
Common questions
Can you schedule TikTok posts for free?
Yes. TikTok's own website lets you schedule a video ahead from a computer, and Buffer, Metricool and Optimate have free plans with limits on accounts or posts.
Do TikTok schedulers post automatically?
The tools on this list publish through TikTok's official API, so a scheduled post goes up without a reminder on your phone. Sounds from TikTok's own library can only be added in the TikTok app, so a video that needs one is better posted there.
What is the best TikTok scheduler for a small business?
If TikTok is your main channel, Later or Metricool. If you also post to Instagram, Facebook, LinkedIn and Google Business, an all-rounder like Optimate saves a second subscription.
Try Optimate against your own accounts
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