Skip to content
Help Centre
Getting started

Getting started with Optimate

A quick tour of Optimate: connect your accounts, set your brand, create content and start posting.

Optimate brings strategy, content creation, scheduling and analytics into one place. Here's the fastest path from sign-up to your first published post.

Your first 10 minutes

  1. Finish onboarding — tell Optimate your goals, the platforms you use and a little about your brand.
  2. Connect a social account from Settings → Connections so Optimate can publish and pull analytics.
  3. Set your brand in Brand settings (voice, audience, colours) so AI content sounds like you.
  4. Create a post with AI in the composer, or generate a whole content plan.
  5. Schedule it, or publish now.

You can do everything from the dashboard, and everything you set up (brand, connections, plan) is reused across the app.

Frequently asked

Do I need to connect an account to try Optimate?

No — you can explore the planner and AI tools first. You only need to connect an account when you want to publish or pull real analytics.

Is there a free plan?

Yes. Free includes up to 3 social profiles, the basic planner, a core analytics overview and 5 AI generations to try.

Related articles

Connecting your social accounts

How to connect Facebook, Instagram, LinkedIn, TikTok, YouTube and X so Optimate can publish and pull analytics.

Setting up your brand

Define your brand voice, audience and colours once so every AI output stays on-brand.

Generating content with AI

Turn a topic into on-brand captions, hooks and hashtags for every platform.