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Tips and tricks

Small things that make a big difference: better captions, pictures without a photographer, and a week of posts in one sitting.

Small things that save time, picked from what makes the biggest difference for small businesses.

Sound like you

  • Fill in your Brand page once. Scan my website does most of it, and every caption after that uses it.
  • Put phrases you'd never say in Words / phrases to avoid on the Brand page, such as "game-changer" or "In today's digital world". The AI stops using them.
  • Give the AI a fact to work with: an offer, a price, a date or a name. "Pumpkin lattes are back Monday, £3.20" writes a better post than "coffee post".

Pictures without a photographer

  • No photo? "No photo? Make one from your post" turns a line of your caption into a branded picture. Text-only posts like tips, offers and quotes work well this way.
  • Free stock photos and videos are on the Media step, at no cost and no credits.
  • Add a line of text to a photo you took, in your brand colours, with Add text to image.

Save time

  • Plan my week on the Planner drafts a week of posts for you to check.
  • Found a post that did well? Remix makes another in the same design with a new message, and Repurpose rewrites it for your other platforms.
  • Save a post you'll run again, such as a weekly special, as a template, so next time it's one click.
  • Got a month planned in a spreadsheet? Bulk upload schedules it all in one go.

Get more from each post

  • Press Best when you schedule, so posts go out when your followers are around.
  • For Instagram, the Grid tab in the preview shows the new post next to your others before it goes out.
  • Answer comments from the Inbox. Draft with AI writes a reply in your voice for you to check and send.
  • Put your link-in-bio page in your Instagram and TikTok bio, so one link takes people to your website, bookings and shop.
  • Once a week, open Recommendations. It reads your own results and says what to post next.

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