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Roundup

Best Metricool alternatives

Metricool is genuinely strong at analytics and competitor benchmarking, so most people looking to move aren't leaving because measurement is bad. They're leaving because the AI credit allowance is tight, or they want more from content creation.

Who wrote this

Optimate publishes this page, so treat it as a vendor's list rather than an independent review. We've tried to earn the read by ranking on fit rather than on who's paying for the page — Optimate isn't first on every list here, and where a competitor is the better answer we say so and link you to them.

How this list is ordered

Ordered by how well each covers the reasons people actually leave Metricool — AI allowance and content production — while noting where Metricool's analytics remain ahead.

Pricing checked 25 August 2026. Tools without a figure are ones we haven’t verified directly — check their site rather than trust a number we didn’t read ourselves.

  1. Number 1: Optimate

    Free plan · Pro £29/mo · Studio £59/mo · Agency £135/mo

    Best for: Leaving because AI credits run out, not because analytics are weak

    Roughly 1,000 captions or 200 images a month on Pro against Metricool's 20–35 credits per brand, plus image generation and per-client brand kits. Be clear-eyed about the trade: Metricool's competitor tracking, report templates and Looker Studio connector have no Optimate equivalent, so if reporting is the job, moving is a downgrade.

    Visit Optimate

  2. Number 2: SocialPilot

    From $20/mo (5 accounts)

    Best for: More AI headroom at a similar price point

    1,000 credits on Standard against Metricool's 20–35 per brand, plus white-label reporting Metricool reserves for its Custom tier. Analytics are shallower than Metricool's — that's the trade.

    Optimate vs SocialPilotVisit SocialPilot

  3. Number 3: Sprout Social

    From $99/seat/mo billed annually

    Best for: Moving up rather than sideways

    Listening, sentiment analysis and a unified inbox that Metricool doesn't offer, at several times the price. Only sensible if you're outgrowing Metricool rather than working around it.

    Optimate vs Sprout SocialVisit Sprout Social

  4. Number 4: Hootsuite

    From $99/user/mo billed annually

    Best for: Enterprise reporting and governance

    Deeper enterprise tooling than Metricool, priced per user with no free plan. A big jump in cost for reporting that isn't dramatically better unless you need listening too.

    Optimate vs HootsuiteVisit Hootsuite

  5. Number 5: Agorapulse

    Best for: Inbox-heavy teams handling lots of inbound comments

    Best known for its social inbox and moderation tooling, with solid team workflow and reporting. Check their site for current pricing.

    Visit Agorapulse

  6. Number 6: Buffer

    Free plan · from $5/channel/mo

    Best for: Downgrading deliberately to save money

    If it turns out you used Metricool mainly to schedule, Buffer does that from $5/channel and nothing else. A real option worth naming, not a consolation prize.

    Optimate vs BufferVisit Buffer

Common questions

Is there a Metricool alternative with better analytics?

Honestly, not many at that price. Sprout Social and Hootsuite go deeper on listening and enterprise reporting but cost several times more. If analytics depth per pound is what you're after, Metricool is hard to beat and we'd suggest staying.

What's the main reason people switch from Metricool?

Usually the AI allowance — 20 credits per brand per month on Starter goes quickly if AI is central to how you produce content. The second reason is wanting images generated as well as text.

Does Optimate have a Looker Studio connector?

No. Metricool does, on Advanced. If your reporting pipeline depends on it, that's a hard blocker rather than an inconvenience.

Try Optimate against your own accounts

Free plan, 3 social profiles, no card required — enough to judge the content quality for yourself rather than take our word for it.

Start free