Blog
Strategy
Deciding what to post, how often and why — content pillars, consistency, metrics and turning followers into customers.
13 posts
The social media metrics that actually matter (and the vanity ones to ignore)
Follower count feels good and tells you almost nothing. Here are the metrics that reveal whether your social media is actually working — and how to use them.
ReadHow to grow your social media following (the honest way)
No follower-buying, no growth hacks that get you banned. Just the levers that actually grow an audience worth having — and why patience is one of them.
ReadHow to build a social media strategy for a small business (in 5 steps)
A no-jargon social media strategy small businesses can actually follow: goals, audience, platforms, content pillars and a simple way to measure it.
ReadHow often should you post on social media? A realistic answer
Forget the 'post 3 times a day' advice. Here's how to find a posting frequency you can actually sustain — because consistency beats volume every time.
ReadWhat is a brand kit — and why your social media needs one
A brand kit is the difference between social media that sounds like you and social media that sounds like anyone. Here's what goes in one and why it matters.
ReadWhich social media platforms should your business actually be on?
You don't need to be everywhere. Here's how to choose the one or two platforms that fit your audience and your content — and ignore the rest without guilt.
ReadHow to turn social media followers into customers
Followers don't pay the bills — customers do. Here's how to convert a social media audience into actual sales, without turning your feed into a constant advert.
ReadOrganic vs paid social media: where should you put your budget?
Organic and paid social do different jobs. Here's how each works, when to use them, and how a small business should split limited time and money between them.
ReadContent pillars: how to choose the themes your brand posts about
Content pillars turn 'what do I post today?' into a solved problem. Here's how to pick three to five themes that keep your feed consistent and easy to fill.
ReadHow to stay consistent on social media when you're busy
Consistency beats brilliance on social media — but it's the first thing to slip when work gets busy. Here's a system that keeps posting even in a bad week.
Read9 social media mistakes small businesses make (and how to fix them)
Most small-business social media struggles come down to the same handful of fixable mistakes. Here are nine, and what to do instead.
ReadHow to choose a social media management tool
There are dozens of social media tools and they all look similar. Here's how to cut through it — the questions that actually decide which one fits you.
ReadDo you actually need a social media management tool?
Not everyone does. Here's an honest look at when a social media tool earns its cost — and when posting natively is genuinely fine.
Read